#964A72
Closest named color: Light Plum (#9D5783). oklch(51.6% 0.113 349), rgb(150, 74, 114).
Aa
White text reads best on this color (5.96:1).
About this color
#964A72 is a medium-dark, moderately saturated red. In OKLCH its lightness is 52%, its chroma 0.113 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.039 away. White text reads best on it, at 5.96:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.51:1 |
| White text | 5.96:1 |
Values
| HEX | #964A72 |
| RGB | rgb(150, 74, 114) |
| HSL | hsl(328, 34%, 44%) |
| OKLCH | oklch(51.6% 0.113 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964A72 | 5.96:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #964A72 | 3.51:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #964A72 text on white | 5.96:1 | AA | Lc 79.5 | Fine for body text |
| #964A72 text on black | 3.51:1 | AA large text | Lc -22.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EAD1DC
oklch(88.4% 0.031 349.3)
-
Step 300
300
#DDB3C6
oklch(81% 0.054 349.4)
-
Step 400
400
#CA8AA9
oklch(70.6% 0.087 349)
-
Step 500
500
#BB6C94
oklch(63.1% 0.112 349.1)
-
Step 600
600
#A6537F
oklch(55.7% 0.121 348.7)
-
Step 700
700 (this color)
#964A72
oklch(51.6% 0.113 349)
-
Step 800
800
#733757
oklch(42.6% 0.094 348.6)
-
Step 900
900
#5E3048
oklch(37.7% 0.074 348.7)
-
Step 950
950
#371D2A
oklch(27.1% 0.045 349.2)
#964A72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #525B73 | 0.121 |
| Deuteranopia (no green cones) | #666870 | 0.110 |
| Tritanopia (no blue cones) | #9F4859 | 0.042 |
| Achromatopsia (no color) | #636363 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964A72
#964A72
oklch(51.6% 0.113 349)
- #007A5D
#007A5D
oklch(51.5% 0.103 168.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964A72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.039
- Dark Mauve #874C62 ΔE 0.039
- Dusky Purple #895B7B ΔE 0.044
- Light Eggplant #894585 ΔE 0.046
- Dull Purple #84597E ΔE 0.046
- Light Maroon #A24857 ΔE 0.047
- Light Burgundy #A8415B ΔE 0.047
- Muted Purple #805B87 ΔE 0.057
Use #964A72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.