#963968
Closest named color: Light Burgundy (#A8415B). oklch(48.8% 0.135 351.8), rgb(150, 57, 104).
Aa
White text reads best on this color (6.81:1).
About this color
#963968 is a medium-dark, moderately saturated red. In OKLCH its lightness is 49%, its chroma 0.135 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.051 away. White text reads best on it, at 6.81:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.08:1 |
| White text | 6.81:1 |
Values
| HEX | #963968 |
| RGB | rgb(150, 57, 104) |
| HSL | hsl(330, 45%, 41%) |
| OKLCH | oklch(48.8% 0.135 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #963968 | 6.81:1 | AA | Lc -87.9 | Fine for body text |
| Black text on #963968 | 3.08:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #963968 text on white | 6.81:1 | AA | Lc 82.9 | Fine for body text |
| #963968 text on black | 3.08:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EDD0DC
oklch(88.5% 0.036 350.9)
-
Step 300
300
#E3B0C5
oklch(80.9% 0.065 352.1)
-
Step 400
400
#D385A8
oklch(70.8% 0.105 351.7)
-
Step 500
500
#C56492
oklch(63.1% 0.134 351.9)
-
Step 600
600
#B0497C
oklch(55.6% 0.145 352)
-
Step 700
700 (this color)
#963968
oklch(48.8% 0.135 351.8)
-
Step 800
800
#7B3155
oklch(42.8% 0.111 352.5)
-
Step 900
900
#632C46
oklch(37.7% 0.086 352.4)
-
Step 950
950
#3A1A29
oklch(26.9% 0.055 351.9)
#963968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465069 | 0.148 |
| Deuteranopia (no green cones) | #5F6166 | 0.134 |
| Tritanopia (no blue cones) | #A1344C | 0.048 |
| Achromatopsia (no color) | #5B5B5B | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #963968
#963968
oklch(48.8% 0.135 351.8)
- #007159
#007159
oklch(48.8% 0.095 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #963968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.051
- Dark Mauve #874C62 ΔE 0.052
- Light Eggplant #894585 ΔE 0.052
- Light Maroon #A24857 ΔE 0.057
- Dark Fuchsia #9D0759 ΔE 0.059
- Deep Magenta #A0025C ΔE 0.060
- Berry #990F4B ΔE 0.063
- Violet Red #A50055 ΔE 0.063
Use #963968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.