#963669
Closest named color: Light Eggplant (#894585). oklch(48.5% 0.14 350.7), rgb(150, 54, 105).
Aa
White text reads best on this color (6.93:1).
About this color
#963669 is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.140 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.053 away. White text reads best on it, at 6.93:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.140) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.02:1 |
| White text | 6.93:1 |
Values
| HEX | #963669 |
| RGB | rgb(150, 54, 105) |
| HSL | hsl(328, 47%, 40%) |
| OKLCH | oklch(48.5% 0.14 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #963669 | 6.93:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #963669 | 3.02:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #963669 text on white | 6.93:1 | AA | Lc 83.3 | Fine for body text |
| #963669 text on black | 3.02:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EED0DC
oklch(88.6% 0.037 351.8)
-
Step 300
300
#E4AFC6
oklch(80.9% 0.068 350.9)
-
Step 400
400
#D484A9
oklch(70.8% 0.108 351)
-
Step 500
500
#C66394
oklch(63.1% 0.138 350.8)
-
Step 600
600
#B1477F
oklch(55.6% 0.151 350.3)
-
Step 700
700 (this color)
#963669
oklch(48.5% 0.14 350.7)
-
Step 800
800
#7C2F57
oklch(42.8% 0.116 350.9)
-
Step 900
900
#642B48
oklch(37.8% 0.09 350.5)
-
Step 950
950
#3B1A2A
oklch(27.1% 0.057 351.1)
#963669 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434F6B | 0.154 |
| Deuteranopia (no green cones) | #5E6067 | 0.138 |
| Tritanopia (no blue cones) | #A1314B | 0.051 |
| Achromatopsia (no color) | #5A5A5A | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #963669
#963669
oklch(48.5% 0.14 350.7)
- #007057
#007057
oklch(48.5% 0.096 170.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #963669, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.053
- Dark Fuchsia #9D0759 ΔE 0.054
- Deep Magenta #A0025C ΔE 0.055
- Light Burgundy #A8415B ΔE 0.056
- Red Violet #9E0168 ΔE 0.057
- Dark Mauve #874C62 ΔE 0.058
- Violet Red #A50055 ΔE 0.059
- Berry #990F4B ΔE 0.060
Use #963669 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.