#96346D
Closest named color: Light Eggplant (#894585). oklch(48.4% 0.145 348), rgb(150, 52, 109).
Aa
White text reads best on this color (6.97:1).
About this color
#96346D is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.145 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.050 away. White text reads best on it, at 6.97:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.145) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.00:1 |
| White text | 6.97:1 |
Values
| HEX | #96346D |
| RGB | rgb(150, 52, 109) |
| HSL | hsl(325, 49%, 40%) |
| OKLCH | oklch(48.4% 0.145 348) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96346D | 6.97:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #96346D | 3.00:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #96346D text on white | 6.97:1 | AA | Lc 83.4 | Fine for body text |
| #96346D text on black | 3.00:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EECFDE
oklch(88.5% 0.04 347.1)
-
Step 300
300
#E4AFC9
oklch(81% 0.07 347.8)
-
Step 400
400
#D483AD
oklch(70.7% 0.112 347.9)
-
Step 500
500
#C66199
oklch(63% 0.144 347.6)
-
Step 600
600
#B24583
oklch(55.6% 0.157 348.2)
-
Step 700
700 (this color)
#96346D
oklch(48.4% 0.145 348)
-
Step 800
800
#7C2E5A
oklch(42.7% 0.12 348.4)
-
Step 900
900
#642A4A
oklch(37.7% 0.093 348.2)
-
Step 950
950
#3B192B
oklch(27% 0.059 348.8)
#96346D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404E6F | 0.159 |
| Deuteranopia (no green cones) | #5C606B | 0.143 |
| Tritanopia (no blue cones) | #A0314C | 0.056 |
| Achromatopsia (no color) | #595959 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96346D
#96346D
oklch(48.4% 0.145 348)
- #007054
#007054
oklch(48.4% 0.098 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96346D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.050
- Red Violet #9E0168 ΔE 0.052
- Dark Fuchsia #9D0759 ΔE 0.053
- Deep Magenta #A0025C ΔE 0.053
- Warm Purple #952E8F ΔE 0.059
- Violet Red #A50055 ΔE 0.059
- Berry #990F4B ΔE 0.062
- Light Burgundy #A8415B ΔE 0.062
Use #96346D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.