#96316D
Closest named color: Red Violet (#9E0168). oklch(48.1% 0.149 347.6), rgb(150, 49, 109).
Aa
White text reads best on this color (7.10:1).
About this color
#96316D is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.149 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.047 away. White text reads best on it, at 7.10:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.95:1 |
| White text | 7.10:1 |
Values
| HEX | #96316D |
| RGB | rgb(150, 49, 109) |
| HSL | hsl(324, 51%, 39%) |
| OKLCH | oklch(48.1% 0.149 347.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96316D | 7.10:1 | AAA | Lc -88.8 | Fine for body text |
| Black text on #96316D | 2.95:1 | Fails | Lc 20.2 | Dividers and decoration only |
| #96316D text on white | 7.10:1 | AAA | Lc 83.8 | Fine for body text |
| #96316D text on black | 2.95:1 | Fails | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EECFDE
oklch(88.5% 0.04 347.1)
-
Step 300
300
#E5AEC9
oklch(80.9% 0.073 347.9)
-
Step 400
400
#D582AE
oklch(70.7% 0.115 347.4)
-
Step 500
500
#C8609A
oklch(63.2% 0.148 347.6)
-
Step 600
600
#B34384
oklch(55.6% 0.161 347.7)
-
Step 700
700 (this color)
#96316D
oklch(48.1% 0.149 347.6)
-
Step 800
800
#7D2C5B
oklch(42.7% 0.124 347.8)
-
Step 900
900
#65294B
oklch(37.8% 0.097 347.6)
-
Step 950
950
#3B192C
oklch(27% 0.06 347.2)
#96316D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4D6F | 0.164 |
| Deuteranopia (no green cones) | #5B5F6B | 0.146 |
| Tritanopia (no blue cones) | #A02E4A | 0.059 |
| Achromatopsia (no color) | #585858 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96316D
#96316D
oklch(48.1% 0.149 347.6)
- #006F53
#006F53
oklch(48.1% 0.098 167.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96316D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.047
- Dark Fuchsia #9D0759 ΔE 0.049
- Deep Magenta #A0025C ΔE 0.049
- Light Eggplant #894585 ΔE 0.053
- Violet Red #A50055 ΔE 0.056
- Warm Purple #952E8F ΔE 0.057
- Berry #990F4B ΔE 0.059
- Mulberry #920A4E ΔE 0.061
Use #96316D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.