#963043
Closest named color: Auburn (#9B2226). oklch(46.5% 0.136 13.2), rgb(150, 48, 67).
Aa
White text reads best on this color (7.49:1).
About this color
#963043 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.136 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.037 away. White text reads best on it, at 7.49:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.80:1 |
| White text | 7.49:1 |
Values
| HEX | #963043 |
| RGB | rgb(150, 48, 67) |
| HSL | hsl(349, 52%, 39%) |
| OKLCH | oklch(46.5% 0.136 13.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #963043 | 7.49:1 | AAA | Lc -90.1 | Preferred for body text |
| Black text on #963043 | 2.80:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #963043 text on white | 7.49:1 | AAA | Lc 85.2 | Fine for body text |
| #963043 text on black | 2.80:1 | Fails | Lc -16.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E6
oklch(93.6% 0.019 13.4)
-
Step 200
200
#F0D0D2
oklch(88.5% 0.036 13.6)
-
Step 300
300
#E8B0B4
oklch(81% 0.066 13.9)
-
Step 400
400
#DA848E
oklch(70.7% 0.106 12.6)
-
Step 500
500
#CD6372
oklch(63.1% 0.135 12.9)
-
Step 600
600
#B8475A
oklch(55.5% 0.146 13.1)
-
Step 700
700 (this color)
#963043
oklch(46.5% 0.136 13.2)
-
Step 800
800
#812F3D
oklch(42.7% 0.113 13)
-
Step 900
900
#682B34
oklch(37.7% 0.088 13.2)
-
Step 950
950
#3D1A1E
oklch(27% 0.055 14.3)
#963043 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494743 | 0.150 |
| Deuteranopia (no green cones) | #635C40 | 0.138 |
| Tritanopia (no blue cones) | #A41C38 | 0.034 |
| Achromatopsia (no color) | #555555 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #963043
#963043
oklch(46.5% 0.136 13.2)
- #006766
#006766
oklch(46.5% 0.08 193.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #963043, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.037
- Brown #A52A2A ΔE 0.042
- Cranberry #9E003A ΔE 0.046
- Rouge #AB1239 ΔE 0.047
- Berry #990F4B ΔE 0.048
- Brick #A03623 ΔE 0.051
- Purple Red #990147 ΔE 0.054
- Light Burgundy #A8415B ΔE 0.058
Use #963043 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.