#96274D
Closest named color: Berry (#990F4B). oklch(45.8% 0.149 4.6), rgb(150, 39, 77).
Aa
White text reads best on this color (7.79:1).
About this color
#96274D is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.149 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.026 away. White text reads best on it, at 7.79:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.69:1 |
| White text | 7.79:1 |
Values
| HEX | #96274D |
| RGB | rgb(150, 39, 77) |
| HSL | hsl(339, 59%, 37%) |
| OKLCH | oklch(45.8% 0.149 4.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96274D | 7.79:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #96274D | 2.69:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #96274D text on white | 7.79:1 | AAA | Lc 86.0 | Fine for body text |
| #96274D text on black | 2.69:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F6CDD5
oklch(88.6% 0.047 4.9)
-
Step 300
300
#F1A9B9
oklch(80.8% 0.087 4.6)
-
Step 400
400
#E77995
oklch(70.8% 0.138 5.1)
-
Step 500
500
#DC507C
oklch(63% 0.178 4.4)
-
Step 600
600
#C72C65
oklch(55.5% 0.193 4.4)
-
Step 700
700
#AC1C54
oklch(49.1% 0.18 4.5)
-
Step 800
800 (this color)
#96274D
oklch(45.8% 0.149 4.6)
-
Step 900
900
#701F3A
oklch(37.7% 0.116 4.3)
-
Step 950
950
#421422
oklch(27% 0.073 4.5)
#96274D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41444E | 0.166 |
| Deuteranopia (no green cones) | #5E5A4A | 0.151 |
| Tritanopia (no blue cones) | #A31237 | 0.040 |
| Achromatopsia (no color) | #525252 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96274D
#96274D
oklch(45.8% 0.149 4.6)
- #00665D
#00665D
oklch(45.9% 0.081 184.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96274D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.026
- Purple Red #990147 ΔE 0.033
- Mulberry #920A4E ΔE 0.037
- Cranberry #9E003A ΔE 0.038
- Dark Fuchsia #9D0759 ΔE 0.041
- Violet Red #A50055 ΔE 0.044
- Deep Magenta #A0025C ΔE 0.047
- Rouge #AB1239 ΔE 0.049
Use #96274D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.