#96264D
Closest named color: Berry (#990F4B). oklch(45.8% 0.15 4.4), rgb(150, 38, 77).
Aa
White text reads best on this color (7.83:1).
About this color
#96264D is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.150 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.024 away. White text reads best on it, at 7.83:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.68:1 |
| White text | 7.83:1 |
Values
| HEX | #96264D |
| RGB | rgb(150, 38, 77) |
| HSL | hsl(339, 60%, 37%) |
| OKLCH | oklch(45.8% 0.15 4.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96264D | 7.83:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #96264D | 2.68:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #96264D text on white | 7.83:1 | AAA | Lc 86.1 | Fine for body text |
| #96264D text on black | 2.68:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F6CCD5
oklch(88.4% 0.049 3.7)
-
Step 300
300
#F2A9BA
oklch(80.9% 0.088 3.9)
-
Step 400
400
#E77896
oklch(70.6% 0.14 4.1)
-
Step 500
500
#DD507C
oklch(63.2% 0.179 4.6)
-
Step 600
600
#C82B65
oklch(55.6% 0.195 4.5)
-
Step 700
700
#AC1B54
oklch(49.1% 0.181 4.4)
-
Step 800
800 (this color)
#96264D
oklch(45.8% 0.15 4.4)
-
Step 900
900
#711F3A
oklch(37.8% 0.117 4.6)
-
Step 950
950
#421322
oklch(26.9% 0.074 3.8)
#96264D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40444E | 0.168 |
| Deuteranopia (no green cones) | #5E5A4A | 0.153 |
| Tritanopia (no blue cones) | #A31036 | 0.041 |
| Achromatopsia (no color) | #525252 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96264D
#96264D
oklch(45.8% 0.15 4.4)
- #00665D
#00665D
oklch(45.9% 0.081 184.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96264D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.024
- Purple Red #990147 ΔE 0.032
- Mulberry #920A4E ΔE 0.035
- Cranberry #9E003A ΔE 0.037
- Dark Fuchsia #9D0759 ΔE 0.040
- Violet Red #A50055 ΔE 0.043
- Deep Magenta #A0025C ΔE 0.046
- Rouge #AB1239 ΔE 0.050
Use #96264D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.