#96244A
Closest named color: Berry (#990F4B). oklch(45.5% 0.151 5.7), rgb(150, 36, 74).
Aa
White text reads best on this color (7.93:1).
About this color
#96244A is a medium-dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.151 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.023 away. White text reads best on it, at 7.93:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.64:1 |
| White text | 7.93:1 |
Values
| HEX | #96244A |
| RGB | rgb(150, 36, 74) |
| HSL | hsl(340, 61%, 36%) |
| OKLCH | oklch(45.5% 0.151 5.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96244A | 7.93:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #96244A | 2.64:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #96244A text on white | 7.93:1 | AAA | Lc 86.3 | Fine for body text |
| #96244A text on black | 2.64:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD4
oklch(88.4% 0.05 5.6)
-
Step 300
300
#F2A9B8
oklch(80.9% 0.088 5.7)
-
Step 400
400
#E87893
oklch(70.7% 0.14 6)
-
Step 500
500
#DE4F79
oklch(63.2% 0.18 5.9)
-
Step 600
600
#C92A62
oklch(55.6% 0.196 5.9)
-
Step 700
700
#AD1951
oklch(49.1% 0.182 5.8)
-
Step 800
800 (this color)
#96244A
oklch(45.5% 0.151 5.7)
-
Step 900
900
#711E38
oklch(37.7% 0.117 5.9)
-
Step 950
950
#431321
oklch(27% 0.075 5.7)
#96244A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40434B | 0.169 |
| Deuteranopia (no green cones) | #5E5947 | 0.153 |
| Tritanopia (no blue cones) | #A40934 | 0.041 |
| Achromatopsia (no color) | #515151 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96244A
#96244A
oklch(45.5% 0.151 5.7)
- #00655D
#00655D
oklch(45.6% 0.08 185.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96244A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.023
- Purple Red #990147 ΔE 0.030
- Cranberry #9E003A ΔE 0.033
- Mulberry #920A4E ΔE 0.034
- Dark Fuchsia #9D0759 ΔE 0.041
- Violet Red #A50055 ΔE 0.043
- Deep Magenta #A0025C ΔE 0.047
- Rouge #AB1239 ΔE 0.048
Use #96244A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.