#96174B
Closest named color: Berry (#990F4B). oklch(44.5% 0.163 3.1), rgb(150, 23, 75).
Aa
White text reads best on this color (8.33:1).
About this color
#96174B is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.163 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.008 away. White text reads best on it, at 8.33:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.52:1 |
| White text | 8.33:1 |
Values
| HEX | #96174B |
| RGB | rgb(150, 23, 75) |
| HSL | hsl(335, 73%, 34%) |
| OKLCH | oklch(44.5% 0.163 3.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96174B | 8.33:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #96174B | 2.52:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #96174B text on white | 8.33:1 | AAA | Lc 87.2 | Fine for body text |
| #96174B text on black | 2.52:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E8
oklch(93.7% 0.027 3.4)
-
Step 200
200
#F9CBD6
oklch(88.5% 0.054 2.2)
-
Step 300
300
#F5A7BA
oklch(80.9% 0.095 3.5)
-
Step 400
400
#EC7397
oklch(70.6% 0.153 3)
-
Step 500
500
#E2477E
oklch(63.1% 0.195 3)
-
Step 600
600
#CD1967
oklch(55.5% 0.212 3)
-
Step 700
700
#B10156
oklch(49.1% 0.197 2.9)
-
Step 800
800 (this color)
#96174B
oklch(44.5% 0.163 3.1)
-
Step 900
900
#74183B
oklch(37.7% 0.128 3)
-
Step 950
950
#441123
oklch(27% 0.08 2.5)
#96174B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393E4C | 0.185 |
| Deuteranopia (no green cones) | #5A5748 | 0.167 |
| Tritanopia (no blue cones) | #A4002F | 0.048 |
| Achromatopsia (no color) | #4E4E4E | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96174B
#96174B
oklch(44.5% 0.163 3.1)
- #006258
#006258
oklch(44.5% 0.079 182.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96174B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.008
- Purple Red #990147 ΔE 0.014
- Mulberry #920A4E ΔE 0.018
- Cranberry #9E003A ΔE 0.029
- Dark Fuchsia #9D0759 ΔE 0.029
- Violet Red #A50055 ΔE 0.035
- Deep Magenta #A0025C ΔE 0.037
- Red Wine #8C0034 ΔE 0.042
Use #96174B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.