#960760
Closest named color: Red Violet (#9E0168). oklch(44.6% 0.181 351), rgb(150, 7, 96).
Aa
White text reads best on this color (8.41:1).
About this color
#960760 is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.181 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.020 away. White text reads best on it, at 8.41:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.49:1 |
| White text | 8.41:1 |
Values
| HEX | #960760 |
| RGB | rgb(150, 7, 96) |
| HSL | hsl(323, 91%, 31%) |
| OKLCH | oklch(44.6% 0.181 351) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #960760 | 8.41:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #960760 | 2.49:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #960760 text on white | 8.41:1 | AAA | Lc 87.0 | Fine for body text |
| #960760 text on black | 2.49:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADE
oklch(88.5% 0.059 350.9)
-
Step 300
300
#F5A4C9
oklch(80.8% 0.106 350.8)
-
Step 400
400
#EC6EAD
oklch(70.6% 0.169 351.1)
-
Step 500
500
#E23D99
oklch(63.1% 0.216 351)
-
Step 600
600
#CC0083
oklch(55.6% 0.231 351.2)
-
Step 700
700
#AD006F
oklch(49.2% 0.205 350.9)
-
Step 800
800 (this color)
#960760
oklch(44.6% 0.181 351)
-
Step 900
900
#74114B
oklch(37.8% 0.142 350.8)
-
Step 950
950
#440E2C
oklch(27% 0.089 350.6)
#960760 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3E62 | 0.206 |
| Deuteranopia (no green cones) | #53565D | 0.180 |
| Tritanopia (no blue cones) | #A20037 | 0.071 |
| Achromatopsia (no color) | #4D4D4D | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #960760
#960760
oklch(44.6% 0.181 351)
- #00634D
#00634D
oklch(44.5% 0.087 170.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #960760, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.020
- Dark Fuchsia #9D0759 ΔE 0.021
- Deep Magenta #A0025C ΔE 0.023
- Mulberry #920A4E ΔE 0.030
- Violet Red #A50055 ΔE 0.038
- Berry #990F4B ΔE 0.038
- Purple Red #990147 ΔE 0.041
- Red Purple #820747 ΔE 0.057
Use #960760 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.