#960730
Closest named color: Cranberry (#9E003A). oklch(43.1% 0.168 15.3), rgb(150, 7, 48).
Aa
White text reads best on this color (8.86:1).
About this color
#960730 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.168 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.022 away. White text reads best on it, at 8.86:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.36:1 |
| White text | 8.86:1 |
Values
| HEX | #960730 |
| RGB | rgb(150, 7, 48) |
| HSL | hsl(343, 91%, 31%) |
| OKLCH | oklch(43.1% 0.168 15.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #960730 | 8.86:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #960730 | 2.36:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #960730 text on white | 8.86:1 | AAA | Lc 88.2 | Fine for body text |
| #960730 text on black | 2.36:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCD
oklch(88.4% 0.055 15.4)
-
Step 300
300
#F9A7AC
oklch(81% 0.097 15.4)
-
Step 400
400
#F27280
oklch(70.7% 0.158 15.2)
-
Step 500
500
#E94360
oklch(63.1% 0.201 15.3)
-
Step 600
600
#D40B47
oklch(55.6% 0.218 15.3)
-
Step 700
700
#B5003A
oklch(49.1% 0.196 15.4)
-
Step 800
800 (this color)
#960730
oklch(43.1% 0.168 15.3)
-
Step 900
900
#77162A
oklch(37.6% 0.13 15.2)
-
Step 950
950
#461019
oklch(27% 0.082 15)
#960730 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3830 | 0.189 |
| Deuteranopia (no green cones) | #5C542C | 0.172 |
| Tritanopia (no blue cones) | #A5001C | 0.040 |
| Achromatopsia (no color) | #4A4A4A | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #960730
#960730
oklch(43.1% 0.168 15.3)
- #005C5D
#005C5D
oklch(43% 0.073 196.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #960730, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.022
- Red Wine #8C0034 ΔE 0.026
- Carmine #9D0216 ΔE 0.032
- Purple Red #990147 ΔE 0.036
- Auburn #9B2226 ΔE 0.037
- Berry #990F4B ΔE 0.040
- Blood Red #980002 ΔE 0.041
- Deep Red #9A0200 ΔE 0.043
Use #960730 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.