#960437
Closest named color: Cranberry (#9E003A). oklch(43.1% 0.17 11.7), rgb(150, 4, 55).
Aa
White text reads best on this color (8.86:1).
About this color
#960437 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.170 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.017 away. White text reads best on it, at 8.86:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.36:1 |
| White text | 8.86:1 |
Values
| HEX | #960437 |
| RGB | rgb(150, 4, 55) |
| HSL | hsl(339, 95%, 30%) |
| OKLCH | oklch(43.1% 0.17 11.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #960437 | 8.86:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #960437 | 2.36:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #960437 text on white | 8.86:1 | AAA | Lc 88.1 | Fine for body text |
| #960437 text on black | 2.36:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE2E5
oklch(93.5% 0.029 9.7)
-
Step 200
200
#FBCBD0
oklch(88.5% 0.055 11.2)
-
Step 300
300
#F9A6B0
oklch(80.9% 0.099 11.6)
-
Step 400
400
#F27187
oklch(70.7% 0.159 11.5)
-
Step 500
500
#E94269
oklch(63.2% 0.203 11.7)
-
Step 600
600
#D40451
oklch(55.6% 0.221 11.5)
-
Step 700
700
#B40043
oklch(49.1% 0.196 11.6)
-
Step 800
800 (this color)
#960437
oklch(43.1% 0.17 11.7)
-
Step 900
900
#77142F
oklch(37.6% 0.132 11.4)
-
Step 950
950
#460F1C
oklch(26.9% 0.084 10.9)
#960437 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383838 | 0.192 |
| Deuteranopia (no green cones) | #5B5433 | 0.174 |
| Tritanopia (no blue cones) | #A5001F | 0.045 |
| Achromatopsia (no color) | #4A4A4A | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #960437
#960437
oklch(43.1% 0.17 11.7)
- #005D5A
#005D5A
oklch(43.2% 0.074 190.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #960437, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.017
- Red Wine #8C0034 ΔE 0.023
- Purple Red #990147 ΔE 0.025
- Berry #990F4B ΔE 0.030
- Mulberry #920A4E ΔE 0.037
- Carmine #9D0216 ΔE 0.042
- Auburn #9B2226 ΔE 0.045
- Rouge #AB1239 ΔE 0.049
Use #960437 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.