#94344B
Closest named color: Auburn (#9B2226). oklch(46.9% 0.13 9), rgb(148, 52, 75).
Aa
White text reads best on this color (7.36:1).
About this color
#94344B is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.130 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.049 away. White text reads best on it, at 7.36:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.85:1 |
| White text | 7.36:1 |
Values
| HEX | #94344B |
| RGB | rgb(148, 52, 75) |
| HSL | hsl(346, 48%, 39%) |
| OKLCH | oklch(46.9% 0.13 9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94344B | 7.36:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #94344B | 2.85:1 | Fails | Lc 19.2 | Dividers and decoration only |
| #94344B text on white | 7.36:1 | AAA | Lc 84.8 | Fine for body text |
| #94344B text on black | 2.85:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E7
oklch(93.6% 0.019 9.3)
-
Step 200
200
#EFD0D4
oklch(88.5% 0.035 9)
-
Step 300
300
#E6B0B8
oklch(80.9% 0.064 8.7)
-
Step 400
400
#D78693
oklch(70.8% 0.1 9.5)
-
Step 500
500
#CA6579
oklch(63.1% 0.129 9)
-
Step 600
600
#B54A62
oklch(55.6% 0.14 9)
-
Step 700
700 (this color)
#94344B
oklch(46.9% 0.13 9)
-
Step 800
800
#7E3142
oklch(42.6% 0.108 9.2)
-
Step 900
900
#662C38
oklch(37.7% 0.084 9.1)
-
Step 950
950
#3C1A21
oklch(26.9% 0.054 8.3)
#94344B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494A4B | 0.144 |
| Deuteranopia (no green cones) | #625D49 | 0.132 |
| Tritanopia (no blue cones) | #A1263D | 0.033 |
| Achromatopsia (no color) | #565656 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94344B
#94344B
oklch(46.9% 0.13 9)
- #006964
#006964
oklch(47% 0.081 189.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94344B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.049
- Berry #990F4B ΔE 0.050
- Brown #A52A2A ΔE 0.052
- Light Burgundy #A8415B ΔE 0.054
- Cranberry #9E003A ΔE 0.054
- Light Maroon #A24857 ΔE 0.054
- Rouge #AB1239 ΔE 0.055
- Dark Mauve #874C62 ΔE 0.056
Use #94344B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.