#94314F
Closest named color: Berry (#990F4B). oklch(46.6% 0.135 5.4), rgb(148, 49, 79).
Aa
White text reads best on this color (7.46:1).
About this color
#94314F is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.135 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.042 away. White text reads best on it, at 7.46:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #94314F |
| RGB | rgb(148, 49, 79) |
| HSL | hsl(342, 50%, 39%) |
| OKLCH | oklch(46.6% 0.135 5.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94314F | 7.46:1 | AAA | Lc -90.0 | Preferred for body text |
| Black text on #94314F | 2.81:1 | Fails | Lc 18.9 | Dividers and decoration only |
| #94314F text on white | 7.46:1 | AAA | Lc 85.1 | Fine for body text |
| #94314F text on black | 2.81:1 | Fails | Lc -16.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E8
oklch(93.6% 0.019 5.3)
-
Step 200
200
#EFD0D6
oklch(88.5% 0.036 4.7)
-
Step 300
300
#E6B0BA
oklch(80.9% 0.064 6.2)
-
Step 400
400
#D88497
oklch(70.7% 0.105 5.5)
-
Step 500
500
#CB637E
oklch(63.1% 0.134 5.3)
-
Step 600
600
#B64867
oklch(55.7% 0.145 5.6)
-
Step 700
700 (this color)
#94314F
oklch(46.6% 0.135 5.4)
-
Step 800
800
#7F3046
oklch(42.8% 0.111 5.8)
-
Step 900
900
#662B3B
oklch(37.6% 0.087 5.1)
-
Step 950
950
#3C1A23
oklch(27% 0.054 4.6)
#94314F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #464950 | 0.150 |
| Deuteranopia (no green cones) | #605C4D | 0.137 |
| Tritanopia (no blue cones) | #A1233D | 0.036 |
| Achromatopsia (no color) | #555555 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94314F
#94314F
oklch(46.6% 0.135 5.4)
- #006860
#006860
oklch(46.5% 0.082 185.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94314F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.042
- Purple Red #990147 ΔE 0.050
- Cranberry #9E003A ΔE 0.051
- Mulberry #920A4E ΔE 0.052
- Auburn #9B2226 ΔE 0.055
- Dark Fuchsia #9D0759 ΔE 0.055
- Rouge #AB1239 ΔE 0.056
- Light Burgundy #A8415B ΔE 0.056
Use #94314F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.