#94304D
Closest named color: Berry (#990F4B). oklch(46.5% 0.136 6.4), rgb(148, 48, 77).
Aa
White text reads best on this color (7.52:1).
About this color
#94304D is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.136 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.041 away. White text reads best on it, at 7.52:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.78:1 |
| White text | 7.52:1 |
Values
| HEX | #94304D |
| RGB | rgb(148, 48, 77) |
| HSL | hsl(343, 51%, 38%) |
| OKLCH | oklch(46.5% 0.136 6.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94304D | 7.52:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #94304D | 2.78:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #94304D text on white | 7.52:1 | AAA | Lc 85.3 | Fine for body text |
| #94304D text on black | 2.78:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E8
oklch(93.6% 0.019 5.3)
-
Step 200
200
#F0D0D5
oklch(88.6% 0.036 7.2)
-
Step 300
300
#E7B0BA
oklch(81% 0.065 6.5)
-
Step 400
400
#D88496
oklch(70.7% 0.105 6.2)
-
Step 500
500
#CB637C
oklch(63% 0.134 6.5)
-
Step 600
600
#B64765
oklch(55.5% 0.146 6.4)
-
Step 700
700 (this color)
#94304D
oklch(46.5% 0.136 6.4)
-
Step 800
800
#7F2F45
oklch(42.6% 0.112 6.2)
-
Step 900
900
#672B3A
oklch(37.8% 0.088 6.6)
-
Step 950
950
#3C1A22
oklch(27% 0.054 6.5)
#94304D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46484E | 0.151 |
| Deuteranopia (no green cones) | #605C4B | 0.138 |
| Tritanopia (no blue cones) | #A1213B | 0.036 |
| Achromatopsia (no color) | #545454 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94304D
#94304D
oklch(46.5% 0.136 6.4)
- #006860
#006860
oklch(46.5% 0.082 185.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94304D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.041
- Purple Red #990147 ΔE 0.048
- Cranberry #9E003A ΔE 0.049
- Mulberry #920A4E ΔE 0.051
- Auburn #9B2226 ΔE 0.052
- Rouge #AB1239 ΔE 0.054
- Dark Fuchsia #9D0759 ΔE 0.055
- Violet Red #A50055 ΔE 0.056
Use #94304D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.