#940F49
Closest named color: Berry (#990F4B). oklch(43.6% 0.167 2.8), rgb(148, 15, 73).
Aa
White text reads best on this color (8.66:1).
About this color
#940F49 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.167 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.011 away. White text reads best on it, at 8.66:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.42:1 |
| White text | 8.66:1 |
Values
| HEX | #940F49 |
| RGB | rgb(148, 15, 73) |
| HSL | hsl(334, 82%, 32%) |
| OKLCH | oklch(43.6% 0.167 2.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940F49 | 8.66:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #940F49 | 2.42:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #940F49 text on white | 8.66:1 | AAA | Lc 87.9 | Fine for body text |
| #940F49 text on black | 2.42:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E8
oklch(93.7% 0.027 3.4)
-
Step 200
200
#F9CBD6
oklch(88.5% 0.054 2.2)
-
Step 300
300
#F6A6BB
oklch(80.9% 0.098 2.3)
-
Step 400
400
#ED7298
oklch(70.6% 0.156 2.4)
-
Step 500
500
#E4457E
oklch(63.2% 0.199 3)
-
Step 600
600
#CF1368
oklch(55.7% 0.217 2.6)
-
Step 700
700
#B10056
oklch(49% 0.198 2.8)
-
Step 800
800 (this color)
#940F49
oklch(43.6% 0.167 2.8)
-
Step 900
900
#74173B
oklch(37.6% 0.129 2.8)
-
Step 950
950
#451023
oklch(27.1% 0.083 2.5)
#940F49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363B4A | 0.189 |
| Deuteranopia (no green cones) | #585446 | 0.169 |
| Tritanopia (no blue cones) | #A2002C | 0.051 |
| Achromatopsia (no color) | #4B4B4B | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940F49
#940F49
oklch(43.6% 0.167 2.8)
- #005F55
#005F55
oklch(43.6% 0.078 182.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940F49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.011
- Purple Red #990147 ΔE 0.011
- Mulberry #920A4E ΔE 0.012
- Cranberry #9E003A ΔE 0.030
- Dark Fuchsia #9D0759 ΔE 0.031
- Red Wine #8C0034 ΔE 0.036
- Deep Magenta #A0025C ΔE 0.039
- Violet Red #A50055 ΔE 0.039
Use #940F49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.