#940F31
Closest named color: Cranberry (#9E003A). oklch(43% 0.163 15.3), rgb(148, 15, 49).
Aa
White text reads best on this color (8.85:1).
About this color
#940F31 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.163 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.025 away. White text reads best on it, at 8.85:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.37:1 |
| White text | 8.85:1 |
Values
| HEX | #940F31 |
| RGB | rgb(148, 15, 49) |
| HSL | hsl(345, 82%, 32%) |
| OKLCH | oklch(43% 0.163 15.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940F31 | 8.85:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #940F31 | 2.37:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #940F31 text on white | 8.85:1 | AAA | Lc 88.4 | Fine for body text |
| #940F31 text on black | 2.37:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FACCCE
oklch(88.6% 0.052 15.2)
-
Step 300
300
#F8A7AC
oklch(80.8% 0.096 15.4)
-
Step 400
400
#F07481
oklch(70.7% 0.153 15.3)
-
Step 500
500
#E64762
oklch(63% 0.195 15.1)
-
Step 600
600
#D21949
oklch(55.7% 0.212 15.3)
-
Step 700
700
#B5003A
oklch(49.1% 0.196 15.4)
-
Step 800
800 (this color)
#940F31
oklch(43% 0.163 15.3)
-
Step 900
900
#76192B
oklch(37.7% 0.126 15.1)
-
Step 950
950
#461119
oklch(27.1% 0.081 15.7)
#940F31 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3931 | 0.183 |
| Deuteranopia (no green cones) | #5C542D | 0.166 |
| Tritanopia (no blue cones) | #A3001F | 0.037 |
| Achromatopsia (no color) | #4A4A4A | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940F31
#940F31
oklch(43% 0.163 15.3)
- #005C5C
#005C5C
oklch(43% 0.073 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940F31, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.025
- Red Wine #8C0034 ΔE 0.025
- Carmine #9D0216 ΔE 0.034
- Auburn #9B2226 ΔE 0.036
- Purple Red #990147 ΔE 0.037
- Berry #990F4B ΔE 0.040
- Blood Red #980002 ΔE 0.042
- Deep Red #9A0200 ΔE 0.044
Use #940F31 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.