#940740
Closest named color: Purple Red (#990147). oklch(43% 0.168 6.9), rgb(148, 7, 64).
Aa
White text reads best on this color (8.88:1).
About this color
#940740 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.168 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Red (#990147), ΔE 0.015 away. White text reads best on it, at 8.88:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Purple Red (#990147) |
| Black text | 2.36:1 |
| White text | 8.88:1 |
Values
| HEX | #940740 |
| RGB | rgb(148, 7, 64) |
| HSL | hsl(336, 91%, 30%) |
| OKLCH | oklch(43% 0.168 6.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940740 | 8.88:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #940740 | 2.36:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #940740 text on white | 8.88:1 | AAA | Lc 88.3 | Fine for body text |
| #940740 text on black | 2.36:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E6
oklch(93.5% 0.029 7.1)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F8A6B6
oklch(80.9% 0.099 6.7)
-
Step 400
400
#F07190
oklch(70.7% 0.159 6.7)
-
Step 500
500
#E64375
oklch(63.1% 0.201 6.7)
-
Step 600
600
#D10C5D
oklch(55.5% 0.218 6.9)
-
Step 700
700
#B3004D
oklch(49.2% 0.197 7.2)
-
Step 800
800 (this color)
#940740
oklch(43% 0.168 6.9)
-
Step 900
900
#761536
oklch(37.7% 0.132 6.5)
-
Step 950
950
#460F1F
oklch(27% 0.084 7.4)
#940740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363941 | 0.191 |
| Deuteranopia (no green cones) | #59533D | 0.171 |
| Tritanopia (no blue cones) | #A20025 | 0.048 |
| Achromatopsia (no color) | #4A4A4A | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940740
#940740
oklch(43% 0.168 6.9)
- #005D57
#005D57
oklch(43.1% 0.075 187.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Red #990147 ΔE 0.015
- Berry #990F4B ΔE 0.020
- Mulberry #920A4E ΔE 0.023
- Cranberry #9E003A ΔE 0.023
- Red Wine #8C0034 ΔE 0.025
- Dark Fuchsia #9D0759 ΔE 0.043
- Red Purple #820747 ΔE 0.043
- Wine #80013F ΔE 0.047
Use #940740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.