#940731
Closest named color: Red Wine (#8C0034). oklch(42.7% 0.167 14.5), rgb(148, 7, 49).
Aa
White text reads best on this color (8.99:1).
About this color
#940731 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.167 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Red Wine (#8C0034), ΔE 0.021 away. White text reads best on it, at 8.99:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Red Wine (#8C0034) |
| Black text | 2.33:1 |
| White text | 8.99:1 |
Values
| HEX | #940731 |
| RGB | rgb(148, 7, 49) |
| HSL | hsl(342, 91%, 30%) |
| OKLCH | oklch(42.7% 0.167 14.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940731 | 8.99:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #940731 | 2.33:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #940731 text on white | 8.99:1 | AAA | Lc 88.6 | Fine for body text |
| #940731 text on black | 2.33:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCE
oklch(88.5% 0.055 14)
-
Step 300
300
#F9A7AD
oklch(81% 0.097 14.7)
-
Step 400
400
#F17382
oklch(70.7% 0.155 14.5)
-
Step 500
500
#E84563
oklch(63.2% 0.199 14.5)
-
Step 600
600
#D3104A
oklch(55.6% 0.216 14.4)
-
Step 700
700
#B5003C
oklch(49.2% 0.197 14.6)
-
Step 800
800 (this color)
#940731
oklch(42.7% 0.167 14.5)
-
Step 900
900
#77172B
oklch(37.8% 0.129 14.8)
-
Step 950
950
#461019
oklch(27% 0.082 15)
#940731 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393731 | 0.188 |
| Deuteranopia (no green cones) | #5B532D | 0.170 |
| Tritanopia (no blue cones) | #A3001D | 0.040 |
| Achromatopsia (no color) | #494949 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940731
#940731
oklch(42.7% 0.167 14.5)
- #005B5B
#005B5B
oklch(42.7% 0.073 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940731, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Wine #8C0034 ΔE 0.021
- Cranberry #9E003A ΔE 0.024
- Purple Red #990147 ΔE 0.035
- Carmine #9D0216 ΔE 0.036
- Berry #990F4B ΔE 0.039
- Auburn #9B2226 ΔE 0.041
- Blood Red #980002 ΔE 0.044
- Mulberry #920A4E ΔE 0.045
Use #940731 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.