#940044
Closest named color: Purple Red (#990147). oklch(42.9% 0.173 4.3), rgb(148, 0, 68).
Aa
White text reads best on this color (8.96:1).
About this color
#940044 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.173 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Red (#990147), ΔE 0.012 away. White text reads best on it, at 8.96:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Purple Red (#990147) |
| Black text | 2.34:1 |
| White text | 8.96:1 |
Values
| HEX | #940044 |
| RGB | rgb(148, 0, 68) |
| HSL | hsl(332, 100%, 29%) |
| OKLCH | oklch(42.9% 0.173 4.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940044 | 8.96:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #940044 | 2.34:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #940044 text on white | 8.96:1 | AAA | Lc 88.2 | Fine for body text |
| #940044 text on black | 2.34:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCAD4
oklch(88.4% 0.057 4.6)
-
Step 300
300
#F8A5B9
oklch(80.9% 0.101 3.8)
-
Step 400
400
#F07094
oklch(70.6% 0.161 4.4)
-
Step 500
500
#E7407A
oklch(63.1% 0.206 4.4)
-
Step 600
600
#D20063
oklch(55.6% 0.224 4.4)
-
Step 700
700
#B20053
oklch(49.1% 0.198 4.4)
-
Step 800
800 (this color)
#940044
oklch(42.9% 0.173 4.3)
-
Step 900
900
#761339
oklch(37.6% 0.134 4)
-
Step 950
950
#460F21
oklch(27.1% 0.085 5)
#940044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #333845 | 0.197 |
| Deuteranopia (no green cones) | #575341 | 0.177 |
| Tritanopia (no blue cones) | #A20026 | 0.055 |
| Achromatopsia (no color) | #494949 | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940044
#940044
oklch(42.9% 0.173 4.3)
- #005D54
#005D54
oklch(43% 0.076 183.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Red #990147 ΔE 0.012
- Mulberry #920A4E ΔE 0.016
- Berry #990F4B ΔE 0.018
- Cranberry #9E003A ΔE 0.029
- Red Wine #8C0034 ΔE 0.029
- Dark Fuchsia #9D0759 ΔE 0.037
- Red Purple #820747 ΔE 0.040
- Violet Red #A50055 ΔE 0.044
Use #940044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.