#90396D
Closest named color: Light Eggplant (#894585). oklch(48.1% 0.132 346.3), rgb(144, 57, 109).
Aa
White text reads best on this color (7.01:1).
About this color
#90396D is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.132 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.042 away. White text reads best on it, at 7.01:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.99:1 |
| White text | 7.01:1 |
Values
| HEX | #90396D |
| RGB | rgb(144, 57, 109) |
| HSL | hsl(324, 43%, 39%) |
| OKLCH | oklch(48.1% 0.132 346.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90396D | 7.01:1 | AAA | Lc -88.7 | Fine for body text |
| Black text on #90396D | 2.99:1 | Fails | Lc 20.3 | Dividers and decoration only |
| #90396D text on white | 7.01:1 | AAA | Lc 83.7 | Fine for body text |
| #90396D text on black | 2.99:1 | Fails | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DE
oklch(88.5% 0.036 346.2)
-
Step 300
300
#E0B0C9
oklch(80.8% 0.064 346)
-
Step 400
400
#CF86AE
oklch(70.7% 0.103 346)
-
Step 500
500
#C1669A
oklch(63.1% 0.131 346.2)
-
Step 600
600
#AC4B84
oklch(55.6% 0.143 346.4)
-
Step 700
700 (this color)
#90396D
oklch(48.1% 0.132 346.3)
-
Step 800
800
#78325B
oklch(42.7% 0.11 346.6)
-
Step 900
900
#612D4B
oklch(37.8% 0.085 346.3)
-
Step 950
950
#391B2C
oklch(27.1% 0.054 346.2)
#90396D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42506F | 0.143 |
| Deuteranopia (no green cones) | #5A5E6B | 0.128 |
| Tritanopia (no blue cones) | #99374E | 0.052 |
| Achromatopsia (no color) | #595959 | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90396D
#90396D
oklch(48.1% 0.132 346.3)
- #006F51
#006F51
oklch(48% 0.099 166.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90396D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.042
- Dark Mauve #874C62 ΔE 0.053
- Dark Fuchsia #9D0759 ΔE 0.063
- Warm Purple #952E8F ΔE 0.063
- Red Violet #9E0168 ΔE 0.064
- Deep Magenta #A0025C ΔE 0.064
- Light Burgundy #A8415B ΔE 0.065
- Berry #990F4B ΔE 0.068
Use #90396D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.