#90344E
Closest named color: Berry (#990F4B). oklch(46.3% 0.126 6), rgb(144, 52, 78).
Aa
White text reads best on this color (7.53:1).
About this color
#90344E is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.126 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.049 away. White text reads best on it, at 7.53:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.126) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.78:1 |
| White text | 7.53:1 |
Values
| HEX | #90344E |
| RGB | rgb(144, 52, 78) |
| HSL | hsl(343, 47%, 38%) |
| OKLCH | oklch(46.3% 0.126 6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90344E | 7.53:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #90344E | 2.78:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #90344E text on white | 7.53:1 | AAA | Lc 85.5 | Fine for body text |
| #90344E text on black | 2.78:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EED0D6
oklch(88.4% 0.034 4.2)
-
Step 300
300
#E4B1BA
oklch(80.9% 0.06 6.7)
-
Step 400
400
#D58697
oklch(70.7% 0.099 5.9)
-
Step 500
500
#C7667E
oklch(63% 0.125 5.6)
-
Step 600
600
#B24C67
oklch(55.6% 0.135 6)
-
Step 700
700 (this color)
#90344E
oklch(46.3% 0.126 6)
-
Step 800
800
#7C3246
oklch(42.6% 0.105 5.8)
-
Step 900
900
#652D3B
oklch(37.8% 0.082 6.1)
-
Step 950
950
#3B1B22
oklch(27% 0.051 7.1)
#90344E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #47494F | 0.140 |
| Deuteranopia (no green cones) | #5F5B4C | 0.128 |
| Tritanopia (no blue cones) | #9C283E | 0.033 |
| Achromatopsia (no color) | #545454 | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90344E
#90344E
oklch(46.3% 0.126 6)
- #006760
#006760
oklch(46.3% 0.081 186.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90344E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.049
- Dark Mauve #874C62 ΔE 0.054
- Auburn #9B2226 ΔE 0.055
- Purple Red #990147 ΔE 0.056
- Brownish Purple #76424E ΔE 0.056
- Mulberry #920A4E ΔE 0.056
- Cranberry #9E003A ΔE 0.057
- Light Maroon #A24857 ΔE 0.060
Use #90344E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.