#90344C
Closest named color: Berry (#990F4B). oklch(46.3% 0.126 7.4), rgb(144, 52, 76).
Aa
White text reads best on this color (7.55:1).
About this color
#90344C is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.126 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.050 away. White text reads best on it, at 7.55:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.126) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.78:1 |
| White text | 7.55:1 |
Values
| HEX | #90344C |
| RGB | rgb(144, 52, 76) |
| HSL | hsl(344, 47%, 38%) |
| OKLCH | oklch(46.3% 0.126 7.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90344C | 7.55:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #90344C | 2.78:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #90344C text on white | 7.55:1 | AAA | Lc 85.5 | Fine for body text |
| #90344C text on black | 2.78:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EED0D5
oklch(88.4% 0.034 6.4)
-
Step 300
300
#E4B1B9
oklch(80.9% 0.06 8)
-
Step 400
400
#D58796
oklch(70.8% 0.097 7.3)
-
Step 500
500
#C7677C
oklch(63.1% 0.123 7.4)
-
Step 600
600
#B34C65
oklch(55.7% 0.136 7.5)
-
Step 700
700 (this color)
#90344C
oklch(46.3% 0.126 7.4)
-
Step 800
800
#7D3345
oklch(42.9% 0.104 7.4)
-
Step 900
900
#652D3A
oklch(37.8% 0.082 7.2)
-
Step 950
950
#3B1B22
oklch(27% 0.051 7.1)
#90344C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #47494D | 0.140 |
| Deuteranopia (no green cones) | #5F5B4A | 0.128 |
| Tritanopia (no blue cones) | #9C283D | 0.032 |
| Achromatopsia (no color) | #545454 | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90344C
#90344C
oklch(46.3% 0.126 7.4)
- #006761
#006761
oklch(46.3% 0.081 187.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90344C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.050
- Auburn #9B2226 ΔE 0.053
- Dark Mauve #874C62 ΔE 0.055
- Brownish Purple #76424E ΔE 0.055
- Cranberry #9E003A ΔE 0.056
- Purple Red #990147 ΔE 0.056
- Mulberry #920A4E ΔE 0.057
- Brown #A52A2A ΔE 0.059
Use #90344C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.