#90306F
Closest named color: Red Violet (#9E0168). oklch(47.1% 0.147 344), rgb(144, 48, 111).
Aa
White text reads best on this color (7.39:1).
About this color
#90306F is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.147 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.049 away. White text reads best on it, at 7.39:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.83:1 |
| White text | 7.39:1 |
Values
| HEX | #90306F |
| RGB | rgb(144, 48, 111) |
| HSL | hsl(321, 50%, 38%) |
| OKLCH | oklch(47.1% 0.147 344) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90306F | 7.39:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #90306F | 2.83:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #90306F text on white | 7.39:1 | AAA | Lc 84.9 | Fine for body text |
| #90306F text on black | 2.83:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EDCFE0
oklch(88.4% 0.04 342.9)
-
Step 300
300
#E3AFCC
oklch(81% 0.071 344.3)
-
Step 400
400
#D283B2
oklch(70.7% 0.113 343.9)
-
Step 500
500
#C5619F
oklch(63.1% 0.147 344.1)
-
Step 600
600
#B0468A
oklch(55.7% 0.158 344.1)
-
Step 700
700 (this color)
#90306F
oklch(47.1% 0.147 344)
-
Step 800
800
#7A2E5F
oklch(42.6% 0.121 343.9)
-
Step 900
900
#632A4E
oklch(37.7% 0.095 343.9)
-
Step 950
950
#3A192E
oklch(27% 0.061 343)
#90306F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394B71 | 0.161 |
| Deuteranopia (no green cones) | #555B6D | 0.142 |
| Tritanopia (no blue cones) | #99304B | 0.062 |
| Achromatopsia (no color) | #555555 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90306F
#90306F
oklch(47.1% 0.147 344)
- #006C4B
#006C4B
oklch(47% 0.101 163.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90306F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.049
- Light Eggplant #894585 ΔE 0.049
- Dark Fuchsia #9D0759 ΔE 0.053
- Warm Purple #952E8F ΔE 0.053
- Deep Magenta #A0025C ΔE 0.054
- Mulberry #920A4E ΔE 0.061
- Berry #990F4B ΔE 0.063
- Violet Red #A50055 ΔE 0.064
Use #90306F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.