#90274C
Closest named color: Berry (#990F4B). oklch(44.8% 0.143 3.6), rgb(144, 39, 76).
Aa
White text reads best on this color (8.13:1).
About this color
#90274C is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.143 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.029 away. White text reads best on it, at 8.13:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.58:1 |
| White text | 8.13:1 |
Values
| HEX | #90274C |
| RGB | rgb(144, 39, 76) |
| HSL | hsl(339, 57%, 36%) |
| OKLCH | oklch(44.8% 0.143 3.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90274C | 8.13:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #90274C | 2.58:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #90274C text on white | 8.13:1 | AAA | Lc 87.1 | Fine for body text |
| #90274C text on black | 2.58:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#F9E4E8
oklch(93.7% 0.024 4.5)
-
Step 200
200
#F5CDD6
oklch(88.5% 0.046 2.9)
-
Step 300
300
#EFAABB
oklch(80.8% 0.084 2.9)
-
Step 400
400
#E47B97
oklch(70.7% 0.133 4)
-
Step 500
500
#D9547E
oklch(63.1% 0.17 3.8)
-
Step 600
600
#C43267
oklch(55.5% 0.185 3.8)
-
Step 700
700
#A92356
oklch(49.1% 0.172 3.7)
-
Step 800
800 (this color)
#90274C
oklch(44.8% 0.143 3.6)
-
Step 900
900
#6E213B
oklch(37.6% 0.111 3.4)
-
Step 950
950
#411523
oklch(27% 0.07 3.2)
#90274C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F424D | 0.159 |
| Deuteranopia (no green cones) | #5B574A | 0.144 |
| Tritanopia (no blue cones) | #9D1536 | 0.040 |
| Achromatopsia (no color) | #4F4F4F | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90274C
#90274C
oklch(44.8% 0.143 3.6)
- #006359
#006359
oklch(44.9% 0.08 183)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90274C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.029
- Mulberry #920A4E ΔE 0.033
- Purple Red #990147 ΔE 0.035
- Cranberry #9E003A ΔE 0.042
- Dark Fuchsia #9D0759 ΔE 0.045
- Red Wine #8C0034 ΔE 0.048
- Violet Red #A50055 ΔE 0.052
- Deep Magenta #A0025C ΔE 0.052
Use #90274C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.