#901E44
Closest named color: Berry (#990F4B). oklch(43.7% 0.15 6.5), rgb(144, 30, 68).
Aa
White text reads best on this color (8.55:1).
About this color
#901E44 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.150 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.025 away. White text reads best on it, at 8.55:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.45:1 |
| White text | 8.55:1 |
Values
| HEX | #901E44 |
| RGB | rgb(144, 30, 68) |
| HSL | hsl(340, 66%, 34%) |
| OKLCH | oklch(43.7% 0.15 6.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #901E44 | 8.55:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #901E44 | 2.45:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #901E44 text on white | 8.55:1 | AAA | Lc 88.1 | Fine for body text |
| #901E44 text on black | 2.45:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD4
oklch(88.4% 0.05 5.6)
-
Step 300
300
#F2A9B7
oklch(80.8% 0.088 6.6)
-
Step 400
400
#E87892
oklch(70.7% 0.14 6.6)
-
Step 500
500
#DE4F78
oklch(63.1% 0.18 6.3)
-
Step 600
600
#C92A60
oklch(55.6% 0.195 6.7)
-
Step 700
700
#AD1A50
oklch(49.1% 0.181 6.4)
-
Step 800
800 (this color)
#901E44
oklch(43.7% 0.15 6.5)
-
Step 900
900
#711E37
oklch(37.6% 0.117 6.7)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#901E44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3E45 | 0.170 |
| Deuteranopia (no green cones) | #595441 | 0.153 |
| Tritanopia (no blue cones) | #9D002E | 0.039 |
| Achromatopsia (no color) | #4C4C4C | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #901E44
#901E44
oklch(43.7% 0.15 6.5)
- #005F58
#005F58
oklch(43.7% 0.077 186.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #901E44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.025
- Purple Red #990147 ΔE 0.027
- Mulberry #920A4E ΔE 0.029
- Cranberry #9E003A ΔE 0.033
- Red Wine #8C0034 ΔE 0.033
- Red Purple #820747 ΔE 0.046
- Dark Fuchsia #9D0759 ΔE 0.047
- Wine #80013F ΔE 0.051
Use #901E44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.