#90074E
Closest named color: Mulberry (#920A4E). oklch(42.7% 0.169 358.3), rgb(144, 7, 78).
Aa
White text reads best on this color (9.02:1).
About this color
#90074E is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.169 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Mulberry (#920A4E), ΔE 0.005 away. White text reads best on it, at 9.02:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Mulberry (#920A4E) |
| Black text | 2.32:1 |
| White text | 9.02:1 |
Values
| HEX | #90074E |
| RGB | rgb(144, 7, 78) |
| HSL | hsl(329, 91%, 30%) |
| OKLCH | oklch(42.7% 0.169 358.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90074E | 9.02:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #90074E | 2.32:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #90074E text on white | 9.02:1 | AAA | Lc 88.7 | Fine for body text |
| #90074E text on black | 2.32:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2E9
oklch(93.5% 0.029 358.8)
-
Step 200
200
#F9CBD9
oklch(88.6% 0.055 358.1)
-
Step 300
300
#F5A6C0
oklch(80.9% 0.098 358.2)
-
Step 400
400
#EC719F
oklch(70.6% 0.159 358.4)
-
Step 500
500
#E24388
oklch(63% 0.203 358.3)
-
Step 600
600
#CD1072
oklch(55.5% 0.22 358.2)
-
Step 700
700
#B0005F
oklch(49.1% 0.2 358.6)
-
Step 800
800 (this color)
#90074E
oklch(42.7% 0.169 358.3)
-
Step 900
900
#741641
oklch(37.8% 0.132 358.3)
-
Step 950
950
#441026
oklch(27% 0.083 358.3)
#90074E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30394F | 0.193 |
| Deuteranopia (no green cones) | #53514B | 0.171 |
| Tritanopia (no blue cones) | #9D002D | 0.059 |
| Achromatopsia (no color) | #494949 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90074E
#90074E
oklch(42.7% 0.169 358.3)
- #005D4F
#005D4F
oklch(42.8% 0.079 177.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90074E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Mulberry #920A4E ΔE 0.005
- Purple Red #990147 ΔE 0.023
- Berry #990F4B ΔE 0.024
- Dark Fuchsia #9D0759 ΔE 0.032
- Red Purple #820747 ΔE 0.032
- Deep Magenta #A0025C ΔE 0.039
- Red Wine #8C0034 ΔE 0.041
- Wine #80013F ΔE 0.042
Use #90074E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.