#890074
Closest named color: Purple (#800080). oklch(42.9% 0.189 336.9), rgb(137, 0, 116).
Aa
White text reads best on this color (9.06:1).
About this color
#890074 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.189 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Purple (#800080), ΔE 0.030 away. White text reads best on it, at 9.06:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Purple (#800080) |
| Black text | 2.31:1 |
| White text | 9.06:1 |
Values
| HEX | #890074 |
| RGB | rgb(137, 0, 116) |
| HSL | hsl(309, 100%, 27%) |
| OKLCH | oklch(42.9% 0.189 336.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #890074 | 9.06:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #890074 | 2.31:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #890074 text on white | 9.06:1 | AAA | Lc 88.6 | Fine for body text |
| #890074 text on black | 2.31:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F9E2F2
oklch(93.6% 0.033 336.7)
-
Step 200
200
#F5CAE8
oklch(88.5% 0.062 337.2)
-
Step 300
300
#EFA5DB
oklch(81% 0.111 336.9)
-
Step 400
400
#E370C8
oklch(70.7% 0.176 337)
-
Step 500
500
#D840BA
oklch(63.2% 0.226 337)
-
Step 600
600
#C300A6
oklch(55.7% 0.245 336.9)
-
Step 700
700
#A5008C
oklch(49.2% 0.217 337)
-
Step 800
800 (this color)
#890074
oklch(42.9% 0.189 336.9)
-
Step 900
900
#6E135D
oklch(37.7% 0.147 337.2)
-
Step 950
950
#410E37
oklch(27% 0.095 336.8)
#890074 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #083D76 | 0.216 |
| Deuteranopia (no green cones) | #414F71 | 0.178 |
| Tritanopia (no blue cones) | #911242 | 0.092 |
| Achromatopsia (no color) | #494949 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #890074
#890074
oklch(42.9% 0.189 336.9)
- #006038
#006038
oklch(43% 0.103 156.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #890074, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.030
- Dark Magenta #8B008B ΔE 0.038
- Red Violet #9E0168 ΔE 0.053
- Rich Purple #720058 ΔE 0.066
- Warm Purple #952E8F ΔE 0.068
- Dark Fuchsia #9D0759 ΔE 0.069
- Deep Magenta #A0025C ΔE 0.069
- Velvet #750851 ΔE 0.070
Use #890074 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.