#804740
Closest named color: Brownish Purple (#76424E). oklch(46.5% 0.079 27.9), rgb(128, 71, 64).
Aa
White text reads best on this color (7.25:1).
About this color
#804740 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.079 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 7.25:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.89:1 |
| White text | 7.25:1 |
Values
| HEX | #804740 |
| RGB | rgb(128, 71, 64) |
| HSL | hsl(7, 33%, 38%) |
| OKLCH | oklch(46.5% 0.079 27.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #804740 | 7.25:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #804740 | 2.89:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #804740 text on white | 7.25:1 | AAA | Lc 85.0 | Fine for body text |
| #804740 text on black | 2.89:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E7D4D1
oklch(88.5% 0.022 28.3)
-
Step 300
300
#D9B8B3
oklch(81% 0.039 28.1)
-
Step 400
400
#C4928B
oklch(70.6% 0.062 27.8)
-
Step 500
500
#B4776F
oklch(63.1% 0.078 27.7)
-
Step 600
600
#9F5F57
oklch(55.5% 0.085 27.8)
-
Step 700
700 (this color)
#804740
oklch(46.5% 0.079 27.9)
-
Step 800
800
#6F403B
oklch(42.7% 0.067 26.7)
-
Step 900
900
#5A3732
oklch(37.7% 0.051 28.6)
-
Step 950
950
#35201E
oklch(27% 0.033 25.5)
#804740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #54503F | 0.082 |
| Deuteranopia (no green cones) | #625B3F | 0.075 |
| Tritanopia (no blue cones) | #8B3F45 | 0.030 |
| Achromatopsia (no color) | #575757 | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #804740
#804740
oklch(46.5% 0.079 27.9)
- #026570
#026570
oklch(46.4% 0.079 207.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #804740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Saddle Brown #8B4513 ΔE 0.050
- Milk Chocolate #7F4E1E ΔE 0.051
- Dark Mauve #874C62 ΔE 0.052
- Red Brown #8B2E16 ΔE 0.061
- Rust Brown #8B3103 ΔE 0.063
- Medium Brown #7F5112 ΔE 0.064
- Purple Brown #673A3F ΔE 0.064
Use #804740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.