#7F3261
Closest named color: Brownish Purple (#76424E). oklch(44% 0.121 345.6), rgb(127, 50, 97).
Aa
White text reads best on this color (8.29:1).
About this color
#7F3261 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.121 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.058 away. White text reads best on it, at 8.29:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.53:1 |
| White text | 8.29:1 |
Values
| HEX | #7F3261 |
| RGB | rgb(127, 50, 97) |
| HSL | hsl(323, 44%, 35%) |
| OKLCH | oklch(44% 0.121 345.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7F3261 | 8.29:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #7F3261 | 2.53:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #7F3261 text on white | 8.29:1 | AAA | Lc 88.1 | Fine for body text |
| #7F3261 text on black | 2.53:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EDCFDF
oklch(88.4% 0.039 344.5)
-
Step 300
300
#E3AFCB
oklch(81% 0.07 345.2)
-
Step 400
400
#D383B0
oklch(70.7% 0.113 345.6)
-
Step 500
500
#C5629C
oklch(63.1% 0.143 345.8)
-
Step 600
600
#B04687
oklch(55.6% 0.156 345.6)
-
Step 700
700
#973772
oklch(49.1% 0.145 345.9)
-
Step 800
800 (this color)
#7F3261
oklch(44% 0.121 345.6)
-
Step 900
900
#632A4C
oklch(37.6% 0.093 345.7)
-
Step 950
950
#3A192D
oklch(26.9% 0.06 344.6)
#7F3261 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394662 | 0.131 |
| Deuteranopia (no green cones) | #4F535F | 0.117 |
| Tritanopia (no blue cones) | #873145 | 0.049 |
| Achromatopsia (no color) | #4E4E4E | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7F3261
#7F3261
oklch(44% 0.121 345.6)
- #006246
#006246
oklch(44% 0.092 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7F3261, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.058
- Mulberry #920A4E ΔE 0.060
- Red Purple #820747 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.067
- Berry #990F4B ΔE 0.067
- Light Eggplant #894585 ΔE 0.068
- Dark Fuchsia #9D0759 ΔE 0.070
- Velvet #750851 ΔE 0.071
Use #7F3261 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.