#7F304A
Closest named color: Brownish Purple (#76424E). oklch(42.9% 0.112 2.6), rgb(127, 48, 74).
Aa
White text reads best on this color (8.66:1).
About this color
#7F304A is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.112 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.66:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.112) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.66:1 |
Values
| HEX | #7F304A |
| RGB | rgb(127, 48, 74) |
| HSL | hsl(340, 45%, 34%) |
| OKLCH | oklch(42.9% 0.112 2.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7F304A | 8.66:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #7F304A | 2.42:1 | Fails | Lc 14.9 | Not readable |
| #7F304A text on white | 8.66:1 | AAA | Lc 89.1 | Fine for body text |
| #7F304A text on black | 2.42:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E9
oklch(93.7% 0.019 1.4)
-
Step 200
200
#EFD0D7
oklch(88.5% 0.036 2.6)
-
Step 300
300
#E6AFBD
oklch(80.8% 0.066 1.8)
-
Step 400
400
#D7849B
oklch(70.7% 0.105 2.2)
-
Step 500
500
#CA6382
oklch(63.1% 0.134 2.6)
-
Step 600
600
#B5486C
oklch(55.6% 0.145 2.5)
-
Step 700
700
#9C385A
oklch(49.2% 0.136 2.5)
-
Step 800
800 (this color)
#7F304A
oklch(42.9% 0.112 2.6)
-
Step 900
900
#662B3D
oklch(37.7% 0.087 3)
-
Step 950
950
#3C1A24
oklch(27% 0.055 2.7)
#7F304A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F424B | 0.124 |
| Deuteranopia (no green cones) | #545148 | 0.113 |
| Tritanopia (no blue cones) | #89283A | 0.030 |
| Achromatopsia (no color) | #4B4B4B | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7F304A
#7F304A
oklch(42.9% 0.112 2.6)
- #005D53
#005D53
oklch(42.9% 0.077 182.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7F304A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Red Purple #820747 ΔE 0.056
- Purple Brown #673A3F ΔE 0.056
- Mulberry #920A4E ΔE 0.058
- Red Wine #8C0034 ΔE 0.058
- Wine #80013F ΔE 0.060
- Berry #990F4B ΔE 0.061
- Purple Red #990147 ΔE 0.065
Use #7F304A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.