#7E4344
Closest named color: Brownish Purple (#76424E). oklch(45.6% 0.081 19.7), rgb(126, 67, 68).
Aa
White text reads best on this color (7.57:1).
About this color
#7E4344 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.081 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 7.57:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.77:1 |
| White text | 7.57:1 |
Values
| HEX | #7E4344 |
| RGB | rgb(126, 67, 68) |
| HSL | hsl(359, 31%, 38%) |
| OKLCH | oklch(45.6% 0.081 19.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7E4344 | 7.57:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #7E4344 | 2.77:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #7E4344 text on white | 7.57:1 | AAA | Lc 86.0 | Fine for body text |
| #7E4344 text on black | 2.77:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EAD3D2
oklch(88.5% 0.026 20.6)
-
Step 300
300
#DEB5B4
oklch(80.9% 0.048 19.8)
-
Step 400
400
#CC8E8D
oklch(70.8% 0.076 20.2)
-
Step 500
500
#BD7171
oklch(63.1% 0.097 20.1)
-
Step 600
600
#A8585A
oklch(55.6% 0.105 19.5)
-
Step 700
700
#904849
oklch(49.1% 0.097 20.4)
-
Step 800
800 (this color)
#7E4344
oklch(45.6% 0.081 19.7)
-
Step 900
900
#5F3334
oklch(37.7% 0.064 19.1)
-
Step 950
950
#381E1E
oklch(27% 0.041 20.1)
#7E4344 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4D44 | 0.087 |
| Deuteranopia (no green cones) | #5E5943 | 0.081 |
| Tritanopia (no blue cones) | #883B44 | 0.025 |
| Achromatopsia (no color) | #545454 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7E4344
#7E4344
oklch(45.6% 0.081 19.7)
- #006468
#006468
oklch(45.7% 0.078 199.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7E4344, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Dark Mauve #874C62 ΔE 0.050
- Purple Brown #673A3F ΔE 0.054
- Red Brown #8B2E16 ΔE 0.061
- Saddle Brown #8B4513 ΔE 0.062
- Milk Chocolate #7F4E1E ΔE 0.064
- Rust Brown #8B3103 ΔE 0.066
- Brown Red #922B05 ΔE 0.072
Use #7E4344 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.