#7E4340
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.082 23.9), rgb(126, 67, 64).
Aa
White text reads best on this color (7.59:1).
About this color
#7E4340 is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.082 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 7.59:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #7E4340 |
| RGB | rgb(126, 67, 64) |
| HSL | hsl(3, 33%, 37%) |
| OKLCH | oklch(45.5% 0.082 23.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7E4340 | 7.59:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #7E4340 | 2.76:1 | Fails | Lc 17.9 | Dividers and decoration only |
| #7E4340 text on white | 7.59:1 | AAA | Lc 86.1 | Fine for body text |
| #7E4340 text on black | 2.76:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E5
oklch(93.5% 0.014 22.8)
-
Step 200
200
#EAD3D1
oklch(88.5% 0.026 23.6)
-
Step 300
300
#DEB5B2
oklch(80.9% 0.048 23.1)
-
Step 400
400
#CC8E89
oklch(70.7% 0.076 24.3)
-
Step 500
500
#BE716C
oklch(63.1% 0.098 24.2)
-
Step 600
600
#A95854
oklch(55.6% 0.107 24)
-
Step 700
700
#914845
oklch(49.2% 0.099 23.8)
-
Step 800
800 (this color)
#7E4340
oklch(45.5% 0.082 23.9)
-
Step 900
900
#5F3331
oklch(37.6% 0.064 23.3)
-
Step 950
950
#381E1D
oklch(27% 0.041 22.5)
#7E4340 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504C3F | 0.086 |
| Deuteranopia (no green cones) | #5F583F | 0.078 |
| Tritanopia (no blue cones) | #893B43 | 0.028 |
| Achromatopsia (no color) | #545454 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7E4340
#7E4340
oklch(45.5% 0.082 23.9)
- #00636A
#00636A
oklch(45.5% 0.078 203.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7E4340, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.054
- Dark Mauve #874C62 ΔE 0.055
- Saddle Brown #8B4513 ΔE 0.056
- Red Brown #8B2E16 ΔE 0.057
- Milk Chocolate #7F4E1E ΔE 0.059
- Rust Brown #8B3103 ΔE 0.061
- Brown Red #922B05 ΔE 0.068
Use #7E4340 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.