#7D4940
Closest named color: Brownish Purple (#76424E). oklch(46.4% 0.073 30.6), rgb(125, 73, 64).
Aa
White text reads best on this color (7.24:1).
About this color
#7D4940 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.073 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.037 away. White text reads best on it, at 7.24:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.89:1 |
| White text | 7.24:1 |
Values
| HEX | #7D4940 |
| RGB | rgb(125, 73, 64) |
| HSL | hsl(9, 32%, 37%) |
| OKLCH | oklch(46.4% 0.073 30.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D4940 | 7.24:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #7D4940 | 2.89:1 | Fails | Lc 19.1 | Dividers and decoration only |
| #7D4940 text on white | 7.24:1 | AAA | Lc 84.9 | Fine for body text |
| #7D4940 text on black | 2.89:1 | Fails | Lc -17.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E6D5D1
oklch(88.6% 0.02 33.4)
-
Step 300
300
#D7B9B3
oklch(81% 0.036 31.2)
-
Step 400
400
#C1948B
oklch(70.6% 0.056 31.4)
-
Step 500
500
#B1796F
oklch(63.1% 0.072 30.4)
-
Step 600
600
#9C6157
oklch(55.5% 0.079 30.2)
-
Step 700
700 (this color)
#7D4940
oklch(46.4% 0.073 30.6)
-
Step 800
800
#6C423B
oklch(42.6% 0.06 30)
-
Step 900
900
#583832
oklch(37.7% 0.047 31.1)
-
Step 950
950
#34211E
oklch(27.1% 0.03 29.2)
#7D4940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #55503F | 0.073 |
| Deuteranopia (no green cones) | #625B3F | 0.068 |
| Tritanopia (no blue cones) | #874147 | 0.031 |
| Achromatopsia (no color) | #575757 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D4940
#7D4940
oklch(46.4% 0.073 30.6)
- #176470
#176470
oklch(46.4% 0.073 210.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D4940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.037
- Milk Chocolate #7F4E1E ΔE 0.047
- Saddle Brown #8B4513 ΔE 0.051
- Dark Mauve #874C62 ΔE 0.055
- Medium Brown #7F5112 ΔE 0.060
- Purple Brown #673A3F ΔE 0.063
- Cocoa #875F42 ΔE 0.065
- Red Brown #8B2E16 ΔE 0.065
Use #7D4940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.