#7D3660
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.111 346.1), rgb(125, 54, 96).
Aa
White text reads best on this color (8.17:1).
About this color
#7D3660 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.111 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 8.17:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.111) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.17:1 |
Values
| HEX | #7D3660 |
| RGB | rgb(125, 54, 96) |
| HSL | hsl(325, 40%, 35%) |
| OKLCH | oklch(44.3% 0.111 346.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D3660 | 8.17:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #7D3660 | 2.56:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #7D3660 text on white | 8.17:1 | AAA | Lc 87.8 | Fine for body text |
| #7D3660 text on black | 2.56:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DE
oklch(88.5% 0.036 346.2)
-
Step 300
300
#E1B0C9
oklch(80.9% 0.065 346.6)
-
Step 400
400
#D086AE
oklch(70.8% 0.104 346.5)
-
Step 500
500
#C1659A
oklch(63% 0.133 346)
-
Step 600
600
#AC4B85
oklch(55.6% 0.144 345.9)
-
Step 700
700
#943B70
oklch(49.1% 0.135 346.4)
-
Step 800
800 (this color)
#7D3660
oklch(44.3% 0.111 346.1)
-
Step 900
900
#612C4B
oklch(37.6% 0.087 346)
-
Step 950
950
#391A2C
oklch(26.9% 0.056 345.6)
#7D3660 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4861 | 0.119 |
| Deuteranopia (no green cones) | #50545E | 0.109 |
| Tritanopia (no blue cones) | #853546 | 0.045 |
| Achromatopsia (no color) | #4F4F4F | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D3660
#7D3660
oklch(44.3% 0.111 346.1)
- #006347
#006347
oklch(44.3% 0.092 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D3660, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Dark Mauve #874C62 ΔE 0.060
- Mulberry #920A4E ΔE 0.067
- Light Eggplant #894585 ΔE 0.067
- Red Purple #820747 ΔE 0.070
- Purple Brown #673A3F ΔE 0.072
- Berry #990F4B ΔE 0.072
- Dark Fuchsia #9D0759 ΔE 0.077
Use #7D3660 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.