#7D3654
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.104 355.8), rgb(125, 54, 84).
Aa
White text reads best on this color (8.30:1).
About this color
#7D3654 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.104 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.30:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #7D3654 |
| RGB | rgb(125, 54, 84) |
| HSL | hsl(335, 40%, 35%) |
| OKLCH | oklch(43.8% 0.104 355.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D3654 | 8.30:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #7D3654 | 2.52:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #7D3654 text on white | 8.30:1 | AAA | Lc 88.2 | Fine for body text |
| #7D3654 text on black | 2.52:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#EDD0DA
oklch(88.5% 0.035 355)
-
Step 300
300
#E2B1C2
oklch(80.9% 0.061 355.8)
-
Step 400
400
#D187A3
oklch(70.7% 0.097 355.6)
-
Step 500
500
#C3678C
oklch(63.1% 0.124 355.8)
-
Step 600
600
#AE4C76
oklch(55.5% 0.136 355.6)
-
Step 700
700
#963D63
oklch(49.2% 0.126 356.1)
-
Step 800
800 (this color)
#7D3654
oklch(43.8% 0.104 355.8)
-
Step 900
900
#622D43
oklch(37.6% 0.081 355.5)
-
Step 950
950
#3A1B27
oklch(27% 0.051 356.5)
#7D3654 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404655 | 0.115 |
| Deuteranopia (no green cones) | #535352 | 0.105 |
| Tritanopia (no blue cones) | #863241 | 0.034 |
| Achromatopsia (no color) | #4E4E4E | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D3654
#7D3654
oklch(43.8% 0.104 355.8)
- #006050
#006050
oklch(43.7% 0.082 176.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D3654, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.058
- Dark Mauve #874C62 ΔE 0.059
- Mulberry #920A4E ΔE 0.066
- Red Purple #820747 ΔE 0.066
- Berry #990F4B ΔE 0.069
- Wine #80013F ΔE 0.073
- Red Wine #8C0034 ΔE 0.074
Use #7D3654 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.