#7D354E
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.104 0.5), rgb(125, 53, 78).
Aa
White text reads best on this color (8.42:1).
About this color
#7D354E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.104 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.033 away. White text reads best on it, at 8.42:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.49:1 |
| White text | 8.42:1 |
Values
| HEX | #7D354E |
| RGB | rgb(125, 53, 78) |
| HSL | hsl(339, 40%, 35%) |
| OKLCH | oklch(43.4% 0.104 0.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D354E | 8.42:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #7D354E | 2.49:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #7D354E text on white | 8.42:1 | AAA | Lc 88.6 | Fine for body text |
| #7D354E text on black | 2.49:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EDD0D8
oklch(88.4% 0.034 359.3)
-
Step 300
300
#E3B1BE
oklch(80.9% 0.06 1.3)
-
Step 400
400
#D3879D
oklch(70.8% 0.097 1.1)
-
Step 500
500
#C56786
oklch(63.1% 0.124 0.3)
-
Step 600
600
#B04C6F
oklch(55.5% 0.135 0.5)
-
Step 700
700
#973D5D
oklch(49.1% 0.125 0.6)
-
Step 800
800 (this color)
#7D354E
oklch(43.4% 0.104 0.5)
-
Step 900
900
#632D3F
oklch(37.6% 0.081 0.6)
-
Step 950
950
#3A1B25
oklch(26.9% 0.051 0.5)
#7D354E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41454F | 0.114 |
| Deuteranopia (no green cones) | #54524C | 0.104 |
| Tritanopia (no blue cones) | #872F3E | 0.030 |
| Achromatopsia (no color) | #4D4D4D | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D354E
#7D354E
oklch(43.4% 0.104 0.5)
- #005F53
#005F53
oklch(43.5% 0.079 180.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D354E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.033
- Purple Brown #673A3F ΔE 0.052
- Dark Mauve #874C62 ΔE 0.062
- Red Purple #820747 ΔE 0.065
- Mulberry #920A4E ΔE 0.066
- Berry #990F4B ΔE 0.069
- Red Wine #8C0034 ΔE 0.069
- Wine #80013F ΔE 0.070
Use #7D354E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.