#7D2E40
Closest named color: Brownish Purple (#76424E). oklch(42% 0.11 9.2), rgb(125, 46, 64).
Aa
White text reads best on this color (8.98:1).
About this color
#7D2E40 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.110 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.046 away. White text reads best on it, at 8.98:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.33:1 |
| White text | 8.98:1 |
Values
| HEX | #7D2E40 |
| RGB | rgb(125, 46, 64) |
| HSL | hsl(346, 46%, 34%) |
| OKLCH | oklch(42% 0.11 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2E40 | 8.98:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #7D2E40 | 2.33:1 | Fails | Lc 14.0 | Not readable |
| #7D2E40 text on white | 8.98:1 | AAA | Lc 90.0 | Fine for body text |
| #7D2E40 text on black | 2.33:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E7
oklch(93.6% 0.019 9.3)
-
Step 200
200
#F0D0D4
oklch(88.6% 0.036 9.3)
-
Step 300
300
#E7B0B8
oklch(81% 0.065 8.9)
-
Step 400
400
#D88593
oklch(70.7% 0.103 9.1)
-
Step 500
500
#CB6478
oklch(63.1% 0.132 9.4)
-
Step 600
600
#B64861
oklch(55.5% 0.144 9.1)
-
Step 700
700
#9D3950
oklch(49.1% 0.134 9.5)
-
Step 800
800 (this color)
#7D2E40
oklch(42% 0.11 9.2)
-
Step 900
900
#672B38
oklch(37.7% 0.087 8.7)
-
Step 950
950
#3C1A21
oklch(26.9% 0.054 8.3)
#7D2E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3F40 | 0.122 |
| Deuteranopia (no green cones) | #534F3E | 0.113 |
| Tritanopia (no blue cones) | #882335 | 0.028 |
| Achromatopsia (no color) | #494949 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2E40
#7D2E40
oklch(42% 0.11 9.2)
- #005955
#005955
oklch(41.9% 0.072 189.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.046
- Purple Brown #673A3F ΔE 0.049
- Red Wine #8C0034 ΔE 0.054
- Red Purple #820747 ΔE 0.058
- Wine #80013F ΔE 0.058
- Red Brown #8B2E16 ΔE 0.060
- Bordeaux #7B002C ΔE 0.061
- Wine Red #7B0323 ΔE 0.062
Use #7D2E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.