#7D2970
Closest named color: Purple (#800080). oklch(43.3% 0.144 334.5), rgb(125, 41, 112).
Aa
White text reads best on this color (8.66:1).
About this color
#7D2970 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.144 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.054 away. White text reads best on it, at 8.66:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.144) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.42:1 |
| White text | 8.66:1 |
Values
| HEX | #7D2970 |
| RGB | rgb(125, 41, 112) |
| HSL | hsl(309, 51%, 33%) |
| OKLCH | oklch(43.3% 0.144 334.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2970 | 8.66:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #7D2970 | 2.42:1 | Fails | Lc 15.0 | Dividers and decoration only |
| #7D2970 text on white | 8.66:1 | AAA | Lc 89.0 | Fine for body text |
| #7D2970 text on black | 2.42:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EDCEE6
oklch(88.4% 0.047 333.8)
-
Step 300
300
#E3ACD7
oklch(80.8% 0.085 334.2)
-
Step 400
400
#D37FC2
oklch(70.7% 0.134 334.7)
-
Step 500
500
#C55AB3
oklch(63% 0.173 334.3)
-
Step 600
600
#B03C9F
oklch(55.5% 0.187 334.1)
-
Step 700
700
#972D88
oklch(49.1% 0.174 334.1)
-
Step 800
800 (this color)
#7D2970
oklch(43.3% 0.144 334.5)
-
Step 900
900
#632659
oklch(37.7% 0.111 334.4)
-
Step 950
950
#3B1734
oklch(27.1% 0.071 335.3)
#7D2970 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #284472 | 0.154 |
| Deuteranopia (no green cones) | #44506E | 0.133 |
| Tritanopia (no blue cones) | #832F48 | 0.074 |
| Achromatopsia (no color) | #4B4B4B | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2970
#7D2970
oklch(43.3% 0.144 334.5)
- #006134
#006134
oklch(43.2% 0.108 154.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2970, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.054
- Velvet #750851 ΔE 0.065
- Dark Magenta #8B008B ΔE 0.065
- Rich Purple #720058 ΔE 0.066
- Warm Purple #952E8F ΔE 0.069
- Light Eggplant #894585 ΔE 0.069
- Red Violet #9E0168 ΔE 0.071
- Mulberry #920A4E ΔE 0.071
Use #7D2970 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.