#7D2739
Closest named color: Red Wine (#8C0034). oklch(40.9% 0.119 11.7), rgb(125, 39, 57).
Aa
White text reads best on this color (9.45:1).
About this color
#7D2739 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.119 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Red Wine (#8C0034), ΔE 0.044 away. White text reads best on it, at 9.45:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Red Wine (#8C0034) |
| Black text | 2.22:1 |
| White text | 9.45:1 |
Values
| HEX | #7D2739 |
| RGB | rgb(125, 39, 57) |
| HSL | hsl(347, 52%, 32%) |
| OKLCH | oklch(40.9% 0.119 11.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2739 | 9.45:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #7D2739 | 2.22:1 | Fails | Lc 12.9 | Not readable |
| #7D2739 text on white | 9.45:1 | AAA | Lc 91.0 | Preferred for body text |
| #7D2739 text on black | 2.22:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E5E6
oklch(93.7% 0.02 13.6)
-
Step 200
200
#F1CFD2
oklch(88.4% 0.038 11.9)
-
Step 300
300
#EAAFB5
oklch(81% 0.069 11.9)
-
Step 400
400
#DC828E
oklch(70.6% 0.111 11.7)
-
Step 500
500
#D06073
oklch(63.1% 0.142 11.5)
-
Step 600
600
#BB435B
oklch(55.5% 0.155 11.7)
-
Step 700
700
#A1344B
oklch(49.1% 0.144 11.7)
-
Step 800
800 (this color)
#7D2739
oklch(40.9% 0.119 11.7)
-
Step 900
900
#6A2935
oklch(37.8% 0.093 11.4)
-
Step 950
950
#3E191F
oklch(27% 0.058 11.6)
#7D2739 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3B39 | 0.132 |
| Deuteranopia (no green cones) | #524C37 | 0.120 |
| Tritanopia (no blue cones) | #89172E | 0.031 |
| Achromatopsia (no color) | #464646 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2739
#7D2739
oklch(40.9% 0.119 11.7)
- #005654
#005654
oklch(40.9% 0.07 192)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2739, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Wine #8C0034 ΔE 0.044
- Bordeaux #7B002C ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Wine #80013F ΔE 0.049
- Red Purple #820747 ΔE 0.052
- Purple Brown #673A3F ΔE 0.055
- Red Brown #8B2E16 ΔE 0.059
- Brownish Purple #76424E ΔE 0.059
Use #7D2739 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.