#7D2540
Closest named color: Wine (#80013F). oklch(40.9% 0.123 5.7), rgb(125, 37, 64).
Aa
White text reads best on this color (9.49:1).
About this color
#7D2540 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.123 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.040 away. White text reads best on it, at 9.49:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.21:1 |
| White text | 9.49:1 |
Values
| HEX | #7D2540 |
| RGB | rgb(125, 37, 64) |
| HSL | hsl(342, 54%, 32%) |
| OKLCH | oklch(40.9% 0.123 5.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2540 | 9.49:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #7D2540 | 2.21:1 | Fails | Lc 12.9 | Not readable |
| #7D2540 text on white | 9.49:1 | AAA | Lc 91.1 | Preferred for body text |
| #7D2540 text on black | 2.21:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E4E8
oklch(93.5% 0.021 3.1)
-
Step 200
200
#F2CFD5
oklch(88.6% 0.04 6.3)
-
Step 300
300
#EAAEBA
oklch(81% 0.072 5.5)
-
Step 400
400
#DD8196
oklch(70.8% 0.115 5.8)
-
Step 500
500
#D05E7C
oklch(63% 0.147 5.8)
-
Step 600
600
#BB4165
oklch(55.5% 0.159 5.8)
-
Step 700
700
#A13254
oklch(49.1% 0.148 5.8)
-
Step 800
800 (this color)
#7D2540
oklch(40.9% 0.123 5.7)
-
Step 900
900
#6A283A
oklch(37.8% 0.096 5.9)
-
Step 950
950
#3E1822
oklch(27% 0.061 5.5)
#7D2540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383B41 | 0.138 |
| Deuteranopia (no green cones) | #504C3E | 0.124 |
| Tritanopia (no blue cones) | #881730 | 0.032 |
| Achromatopsia (no color) | #464646 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2540
#7D2540
oklch(40.9% 0.123 5.7)
- #005650
#005650
oklch(40.8% 0.071 186.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.040
- Red Purple #820747 ΔE 0.041
- Red Wine #8C0034 ΔE 0.042
- Bordeaux #7B002C ΔE 0.046
- Wine Red #7B0323 ΔE 0.051
- Mulberry #920A4E ΔE 0.055
- Merlot #730039 ΔE 0.055
- Purple Brown #673A3F ΔE 0.060
Use #7D2540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.