#7D2440
Closest named color: Wine (#80013F). oklch(40.7% 0.124 5.4), rgb(125, 36, 64).
Aa
White text reads best on this color (9.55:1).
About this color
#7D2440 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.124 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.039 away. White text reads best on it, at 9.55:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.19:1 |
| White text | 9.55:1 |
Values
| HEX | #7D2440 |
| RGB | rgb(125, 36, 64) |
| HSL | hsl(341, 55%, 32%) |
| OKLCH | oklch(40.7% 0.124 5.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2440 | 9.55:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #7D2440 | 2.19:1 | Fails | Lc 12.7 | Not readable |
| #7D2440 text on white | 9.55:1 | AAA | Lc 91.2 | Preferred for body text |
| #7D2440 text on black | 2.19:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E4E8
oklch(93.5% 0.021 3.1)
-
Step 200
200
#F2CFD5
oklch(88.6% 0.04 6.3)
-
Step 300
300
#EAAEBA
oklch(81% 0.072 5.5)
-
Step 400
400
#DD8196
oklch(70.8% 0.115 5.8)
-
Step 500
500
#D15E7D
oklch(63.2% 0.148 5.4)
-
Step 600
600
#BC4066
oklch(55.6% 0.161 5.3)
-
Step 700
700
#A23154
oklch(49.1% 0.15 5.8)
-
Step 800
800 (this color)
#7D2440
oklch(40.7% 0.124 5.4)
-
Step 900
900
#6A273A
oklch(37.6% 0.097 5.4)
-
Step 950
950
#3E1822
oklch(27% 0.061 5.5)
#7D2440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383A41 | 0.138 |
| Deuteranopia (no green cones) | #4F4C3E | 0.127 |
| Tritanopia (no blue cones) | #88162F | 0.033 |
| Achromatopsia (no color) | #454545 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2440
#7D2440
oklch(40.7% 0.124 5.4)
- #00564F
#00564F
oklch(40.8% 0.072 185.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.039
- Red Purple #820747 ΔE 0.039
- Red Wine #8C0034 ΔE 0.041
- Bordeaux #7B002C ΔE 0.045
- Wine Red #7B0323 ΔE 0.050
- Merlot #730039 ΔE 0.054
- Mulberry #920A4E ΔE 0.054
- Velvet #750851 ΔE 0.061
Use #7D2440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.