#7D2040
Closest named color: Wine (#80013F). oklch(40.3% 0.129 4.3), rgb(125, 32, 64).
Aa
White text reads best on this color (9.75:1).
About this color
#7D2040 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.129 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.032 away. White text reads best on it, at 9.75:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.15:1 |
| White text | 9.75:1 |
Values
| HEX | #7D2040 |
| RGB | rgb(125, 32, 64) |
| HSL | hsl(339, 59%, 31%) |
| OKLCH | oklch(40.3% 0.129 4.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D2040 | 9.75:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #7D2040 | 2.15:1 | Fails | Lc 12.4 | Not readable |
| #7D2040 text on white | 9.75:1 | AAA | Lc 91.6 | Preferred for body text |
| #7D2040 text on black | 2.15:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E8
oklch(93.6% 0.022 3.8)
-
Step 200
200
#F3CED6
oklch(88.5% 0.043 3.4)
-
Step 300
300
#EBADBB
oklch(80.9% 0.075 3.9)
-
Step 400
400
#DF7F97
oklch(70.7% 0.121 4.6)
-
Step 500
500
#D35B7E
oklch(63.1% 0.155 4.4)
-
Step 600
600
#BE3D67
oklch(55.6% 0.167 4.5)
-
Step 700
700
#A32E56
oklch(49.1% 0.155 4.2)
-
Step 800
800 (this color)
#7D2040
oklch(40.3% 0.129 4.3)
-
Step 900
900
#6B263B
oklch(37.7% 0.1 4.4)
-
Step 950
950
#3F1723
oklch(27% 0.064 3.5)
#7D2040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353841 | 0.145 |
| Deuteranopia (no green cones) | #4E4B3E | 0.132 |
| Tritanopia (no blue cones) | #880F2D | 0.035 |
| Achromatopsia (no color) | #444444 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D2040
#7D2040
oklch(40.3% 0.129 4.3)
- #00554D
#00554D
oklch(40.4% 0.072 184)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D2040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.032
- Red Purple #820747 ΔE 0.033
- Red Wine #8C0034 ΔE 0.038
- Bordeaux #7B002C ΔE 0.040
- Wine Red #7B0323 ΔE 0.047
- Merlot #730039 ΔE 0.047
- Mulberry #920A4E ΔE 0.051
- Velvet #750851 ΔE 0.055
Use #7D2040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.