#7D1931
Closest named color: Bordeaux (#7B002C). oklch(39.2% 0.134 12.7), rgb(125, 25, 49).
Aa
White text reads best on this color (10.21:1).
About this color
#7D1931 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.134 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.025 away. White text reads best on it, at 10.21:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.05:1 |
| White text | 10.21:1 |
Values
| HEX | #7D1931 |
| RGB | rgb(125, 25, 49) |
| HSL | hsl(346, 67%, 29%) |
| OKLCH | oklch(39.2% 0.134 12.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D1931 | 10.21:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #7D1931 | 2.05:1 | Fails | Lc 11.5 | Not readable |
| #7D1931 text on white | 10.21:1 | AAA | Lc 92.5 | Preferred for body text |
| #7D1931 text on black | 2.05:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FCCBCF
oklch(88.6% 0.056 12.8)
-
Step 300
300
#FAA6AE
oklch(80.9% 0.1 13.3)
-
Step 400
400
#F37084
oklch(70.6% 0.161 12.7)
-
Step 500
500
#EA4066
oklch(63.1% 0.206 12.6)
-
Step 600
600
#D5004E
oklch(55.6% 0.222 12.6)
-
Step 700
700
#B40041
oklch(49.1% 0.196 12.4)
-
Step 800
800
#950034
oklch(42.7% 0.171 12.6)
-
Step 900
900 (this color)
#7D1931
oklch(39.2% 0.134 12.7)
-
Step 950
950
#470F1B
oklch(27.1% 0.085 12.4)
#7D1931 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353431 | 0.149 |
| Deuteranopia (no green cones) | #4E482E | 0.136 |
| Tritanopia (no blue cones) | #890023 | 0.031 |
| Achromatopsia (no color) | #414141 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D1931
#7D1931
oklch(39.2% 0.134 12.7)
- #00514F
#00514F
oklch(39.3% 0.067 191.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D1931, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.025
- Wine Red #7B0323 ΔE 0.026
- Red Wine #8C0034 ΔE 0.034
- Wine #80013F ΔE 0.036
- Red Purple #820747 ΔE 0.044
- Merlot #730039 ΔE 0.045
- Maroon #800000 ΔE 0.049
- Dark Red #8B0000 ΔE 0.053
Use #7D1931 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.