#7D0440
Closest named color: Wine (#80013F). oklch(38.4% 0.153 0), rgb(125, 4, 64).
Aa
White text reads best on this color (10.69:1).
About this color
#7D0440 is a dark, vivid red. In OKLCH its lightness is 38%, its chroma 0.153 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.007 away. White text reads best on it, at 10.69:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 1.96:1 |
| White text | 10.69:1 |
Values
| HEX | #7D0440 |
| RGB | rgb(125, 4, 64) |
| HSL | hsl(330, 94%, 25%) |
| OKLCH | oklch(38.4% 0.153 0) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7D0440 | 10.69:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #7D0440 | 1.96:1 | Fails | Lc 11.1 | Not readable |
| #7D0440 text on white | 10.69:1 | AAA | Lc 92.8 | Preferred for body text |
| #7D0440 text on black | 1.96:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF1F5
oklch(97% 0.016 358)
-
Step 100
100
#FEE1E9
oklch(93.6% 0.033 359.2)
-
Step 200
200
#FEC8D7
oklch(88.4% 0.064 0.1)
-
Step 300
300
#FDA1BD
oklch(80.9% 0.114 0.2)
-
Step 400
400
#F7679C
oklch(70.7% 0.183 359.9)
-
Step 500
500
#EF2A84
oklch(63.2% 0.234 359.9)
-
Step 600
600
#D0006E
oklch(55.6% 0.225 359.9)
-
Step 700
700
#B0005C
oklch(49% 0.199 360)
-
Step 800
800
#92004B
oklch(42.7% 0.173 0.1)
-
Step 900
900 (this color)
#7D0440
oklch(38.4% 0.153 0)
-
Step 950
950
#480824
oklch(26.9% 0.096 0.2)
#7D0440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #293041 | 0.174 |
| Deuteranopia (no green cones) | #48463D | 0.155 |
| Tritanopia (no blue cones) | #890024 | 0.052 |
| Achromatopsia (no color) | #3E3E3E | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7D0440
#7D0440
oklch(38.4% 0.153 0)
- #004F45
#004F45
oklch(38.3% 0.069 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7D0440, closest first.
No curated palette has a color within ΔE 0.04 of #7D0440.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.007
- Red Purple #820747 ΔE 0.016
- Merlot #730039 ΔE 0.026
- Bordeaux #7B002C ΔE 0.032
- Velvet #750851 ΔE 0.035
- Red Wine #8C0034 ΔE 0.040
- Wine Red #7B0323 ΔE 0.045
- Mulberry #920A4E ΔE 0.051
Use #7D0440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.