#7C4643
Closest named color: Brownish Purple (#76424E). oklch(45.8% 0.075 23.8), rgb(124, 70, 67).
Aa
White text reads best on this color (7.46:1).
About this color
#7C4643 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.075 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 7.46:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #7C4643 |
| RGB | rgb(124, 70, 67) |
| HSL | hsl(3, 30%, 37%) |
| OKLCH | oklch(45.8% 0.075 23.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C4643 | 7.46:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #7C4643 | 2.81:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #7C4643 text on white | 7.46:1 | AAA | Lc 85.7 | Fine for body text |
| #7C4643 text on black | 2.81:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E9D3D1
oklch(88.4% 0.025 23.9)
-
Step 300
300
#DCB6B3
oklch(80.9% 0.044 23.4)
-
Step 400
400
#C9908C
oklch(70.8% 0.07 23.5)
-
Step 500
500
#BA746F
oklch(63.2% 0.089 24.3)
-
Step 600
600
#A55B57
oklch(55.6% 0.098 24)
-
Step 700
700
#8D4B47
oklch(49.2% 0.09 24.5)
-
Step 800
800 (this color)
#7C4643
oklch(45.8% 0.075 23.8)
-
Step 900
900
#5D3532
oklch(37.8% 0.058 24.8)
-
Step 950
950
#371F1E
oklch(27.1% 0.038 22.4)
#7C4643 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524E43 | 0.077 |
| Deuteranopia (no green cones) | #5F5942 | 0.072 |
| Tritanopia (no blue cones) | #863F45 | 0.025 |
| Achromatopsia (no color) | #555555 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C4643
#7C4643
oklch(45.8% 0.075 23.8)
- #0C636A
#0C636A
oklch(45.7% 0.075 203.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C4643, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Dark Mauve #874C62 ΔE 0.052
- Purple Brown #673A3F ΔE 0.055
- Milk Chocolate #7F4E1E ΔE 0.057
- Saddle Brown #8B4513 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.064
- Rust Brown #8B3103 ΔE 0.068
- Medium Brown #7F5112 ΔE 0.070
Use #7C4643 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.