#7C304D
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.11 359), rgb(124, 48, 77).
Aa
White text reads best on this color (8.79:1).
About this color
#7C304D is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.110 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.79:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.79:1 |
Values
| HEX | #7C304D |
| RGB | rgb(124, 48, 77) |
| HSL | hsl(337, 44%, 34%) |
| OKLCH | oklch(42.5% 0.11 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C304D | 8.79:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #7C304D | 2.38:1 | Fails | Lc 14.5 | Not readable |
| #7C304D text on white | 8.79:1 | AAA | Lc 89.5 | Fine for body text |
| #7C304D text on black | 2.38:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EED0D8
oklch(88.5% 0.035 359.9)
-
Step 300
300
#E4B0BF
oklch(80.9% 0.063 359.6)
-
Step 400
400
#D5859F
oklch(70.7% 0.103 359.1)
-
Step 500
500
#C76488
oklch(63% 0.132 358.5)
-
Step 600
600
#B34971
oklch(55.6% 0.143 359.3)
-
Step 700
700
#993A5F
oklch(49.1% 0.132 358.9)
-
Step 800
800 (this color)
#7C304D
oklch(42.5% 0.11 359)
-
Step 900
900
#652C40
oklch(37.8% 0.085 359.9)
-
Step 950
950
#3B1A26
oklch(27% 0.054 358.3)
#7C304D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D424E | 0.122 |
| Deuteranopia (no green cones) | #51504B | 0.112 |
| Tritanopia (no blue cones) | #862A3B | 0.033 |
| Achromatopsia (no color) | #4A4A4A | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C304D
#7C304D
oklch(42.5% 0.11 359)
- #005C4F
#005C4F
oklch(42.5% 0.078 178.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C304D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.054
- Red Purple #820747 ΔE 0.055
- Wine #80013F ΔE 0.059
- Mulberry #920A4E ΔE 0.060
- Red Wine #8C0034 ΔE 0.062
- Berry #990F4B ΔE 0.065
- Purple Red #990147 ΔE 0.069
Use #7C304D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.