#7C303A
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.106 14.9), rgb(124, 48, 58).
Aa
White text reads best on this color (8.97:1).
About this color
#7C303A is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.106 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 8.97:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.97:1 |
Values
| HEX | #7C303A |
| RGB | rgb(124, 48, 58) |
| HSL | hsl(352, 44%, 34%) |
| OKLCH | oklch(41.9% 0.106 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7C303A | 8.97:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #7C303A | 2.34:1 | Fails | Lc 14.0 | Not readable |
| #7C303A text on white | 8.97:1 | AAA | Lc 90.0 | Fine for body text |
| #7C303A text on black | 2.34:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E6
oklch(93.6% 0.019 13.4)
-
Step 200
200
#EFD0D2
oklch(88.4% 0.035 13.4)
-
Step 300
300
#E6B1B4
oklch(80.9% 0.062 14.7)
-
Step 400
400
#D7878D
oklch(70.8% 0.098 15)
-
Step 500
500
#CA6671
oklch(63.1% 0.127 14.5)
-
Step 600
600
#B54B59
oklch(55.5% 0.138 14.7)
-
Step 700
700
#9C3C49
oklch(49.2% 0.128 15)
-
Step 800
800 (this color)
#7C303A
oklch(41.9% 0.106 14.9)
-
Step 900
900
#662D33
oklch(37.7% 0.082 15.3)
-
Step 950
950
#3C1B1E
oklch(27% 0.052 15.4)
#7C303A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41403A | 0.116 |
| Deuteranopia (no green cones) | #554F38 | 0.106 |
| Tritanopia (no blue cones) | #872434 | 0.028 |
| Achromatopsia (no color) | #494949 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7C303A
#7C303A
oklch(41.9% 0.106 14.9)
- #005959
#005959
oklch(42% 0.072 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7C303A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Purple Brown #673A3F ΔE 0.044
- Red Brown #8B2E16 ΔE 0.052
- Red Wine #8C0034 ΔE 0.059
- Chestnut #742802 ΔE 0.062
- Wine Red #7B0323 ΔE 0.063
- Rust Brown #8B3103 ΔE 0.063
- Bordeaux #7B002C ΔE 0.064
Use #7C303A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.