#7B4E40
Closest named color: Milk Chocolate (#7F4E1E). oklch(47.1% 0.065 38), rgb(123, 78, 64).
Aa
White text reads best on this color (6.98:1).
About this color
#7B4E40 is a medium-dark, muted red. In OKLCH its lightness is 47%, its chroma 0.065 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.040 away. White text reads best on it, at 6.98:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 3.00:1 |
| White text | 6.98:1 |
Values
| HEX | #7B4E40 |
| RGB | rgb(123, 78, 64) |
| HSL | hsl(14, 32%, 37%) |
| OKLCH | oklch(47.1% 0.065 38) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B4E40 | 6.98:1 | AA | Lc -89.0 | Fine for body text |
| Black text on #7B4E40 | 3.00:1 | AA large text | Lc 20.0 | Dividers and decoration only |
| #7B4E40 text on white | 6.98:1 | AA | Lc 84.0 | Fine for body text |
| #7B4E40 text on black | 3.00:1 | AA large text | Lc -17.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E4D5D1
oklch(88.4% 0.018 35.3)
-
Step 300
300
#D4BAB2
oklch(80.9% 0.032 37.8)
-
Step 400
400
#BD968A
oklch(70.6% 0.05 37.8)
-
Step 500
500
#AC7C6D
oklch(63% 0.064 38.1)
-
Step 600
600
#976555
oklch(55.6% 0.07 38.5)
-
Step 700
700 (this color)
#7B4E40
oklch(47.1% 0.065 38)
-
Step 800
800
#694539
oklch(42.8% 0.054 39.2)
-
Step 900
900
#553A31
oklch(37.7% 0.042 39.2)
-
Step 950
950
#32221D
oklch(27% 0.026 38.1)
#7B4E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #59543F | 0.062 |
| Deuteranopia (no green cones) | #645D40 | 0.057 |
| Tritanopia (no blue cones) | #85474A | 0.033 |
| Achromatopsia (no color) | #595959 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B4E40
#7B4E40
oklch(47.1% 0.065 38)
- #296474
#296474
oklch(47.1% 0.066 218.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B4E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.040
- Brownish Purple #76424E ΔE 0.047
- Saddle Brown #8B4513 ΔE 0.051
- Medium Brown #7F5112 ΔE 0.052
- Cocoa #875F42 ΔE 0.054
- Dark Mauve #874C62 ΔE 0.060
- Warm Brown #964E02 ΔE 0.070
- Dark Taupe #7F684E ΔE 0.071
Use #7B4E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.